adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign
June 01, 2009
The next move by Lexus

In the US Lexus has launched a digital lifestyle guide in cooperation with Urban Daddy, a website and email magazine dedicated to "what you need to know".

nextmove01.jpg

Althought the idea of a lifestyle guide is definitely not new, I like the fact they've tried to make it a bit more personal and interactive, allowing people to find the right spots according to their entertainment needs.

The interface is flashy and entertaining enough to give the guide a try. Good to see there is also an iPhone version of it, because the real coolnessl of such kind of information relies on being one click away anythime and anywhere and therefore on a mobile device.

Comments on this entry

Post your comment




Remember Me?

(you may use HTML tags for style)


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog