Introducing him as a motivational guru, the site recreates the usual look-alike of this kind of stuff, selling DVDs with practical drills and even asking for people signing a petition to induct Leroy into basketball Hall of Fame, all of that in a fully delirious mood and more important, being everything shareable, which makes the experience larger than the site itself.

There is a really well crafted videogame in which you can play two by two against Leroy, making the whole site a universe about this character, released the same week of the beginning of the 2009 NBA finals, and also some presence in Facebook or a Twitter account written in the first person and with a real purpose, constantly updated and also aware of who's following it to follow the follower back, making us part of the SHAZAM trip.

I don't know exactly what's the site for, although assuming that Nike is the registrant it's probably related to a new Air Jordan shoes model, and if it is then it's really cool that they created such a story, taking a new direction in the way they've usually advertised this.