As usual, I don't understand a word, but I love the illustrations on the Nissin Ufo Noodles website launched Japan.

It's also interesting to see such an unusual artistic approach to food marketing. No fancy perfect pictures of the food, but rather a colorful chaotic browsing through illustrations and animations.

Maybe because the only way to make instant yakisoba noodles appealing is to avoid showing the product and rather focus on the aesthetics of the digital experience :-)

Would be great if someone could leave the name of the agency who did this in the comments. Thanks!

via