adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

June 02, 2009
Palmeiras, where's the shirt?

In Brazil, Adidas is running a Cluedo style game to support the launch of the Palmeiras replica. A video announced a few weeks ago that the Palmeiras shirts have misteriously disappeared. And the team supporters can help finding the guilty thief.

adi_segunda_pele.jpg

On Minha Segunda Pele (My second skin) visitors are challenged to find out which of the weird Palmeiras supporters has stolen the shirts of the club.

For each character players access a series of information that can help them solving the case. I'm a bit late with this post, if you want to play, you'll better do it asap, as on June 4th the solution will be announced.

Even if (for obvious reasons) I don't share the same approach to Club replicas' marketing, I can still say I appreciate the art direction of the website. The illustrations really make the difference in the visuals, and contribute to make a basic guessing game interesting.

via

Comments on this entry

I am always interested with the Addidas advertising concepts. Creative.

Posted by: UB at June 3, 2009 06:33 PM

--------------------------------------


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog