Adverblog: EA takes Grand Slam Tennis to Facebook

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June 11, 2009

EA takes Grand Slam Tennis to Facebook

Advergames are moving to Facebook or, better, are moving where people are. EA Games has just launched "Quick Challenge", an interactive Facebook application, to support the release of its new title: EA Sports Grand Slam Tennis.

Quick challenge is a revised version in a tennis mood of the popular game (among our granpas') "rock, paper, scissors". The gaming mechanism is therefore pretty straightforward: you pick an avatar (both Rafa Nadal and John McEnroe are available!), you select your three shots: lob, slam, drop shot and then watch it play out against your opponent who gets challenged within Facebook itself.

Once your friend has accepted the challenge, the cool part begins, as you see the three shots in action with real game images taken from the videogame (and this is a nice new way to experience the game they want you to buy).

I must say that I'm always rather skeptical when I receive invites from friends on Facebook, and I tend to ignore them. I believe the brand can really make the difference in driving acceptance of such invitations. In three days the game has been played over 40.000 times, and we can definitel expect it to go viral, given the quality of the execution and the ease of its mechanism.

The agency is Wieden + Kennedy Amsterdam.

By: martina // Permalink // Comment(s): (4)
Category(s): Advergames, Online marketing, Social networking

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Comments on this entry

It seems like a smart way to reach out and when
i checked it out it really was well executed.
This is the best way of using FB as a tool..

Posted by: Jess at June 11, 2009 08:40 AM

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Another slick launch from the boys over at Cartelle - nice work guys!

Posted by: Mike at June 11, 2009 07:05 PM

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Snore. Red Bull RoShamBo has been around for years now - this is really no development on that - other than a few video clips which aren't especially rewarding.

Posted by: grumpyface at June 11, 2009 08:13 PM

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Oh great. Another way for me to waste time! =) Off to play now!

Posted by: Amy Shropshire at June 11, 2009 10:29 PM

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