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June 13, 2009
Happy Birthday Mr Perry

Fred Perry brand is online with a website to celebrate the 100th anniversary of Mr Perry's birth. Very interesting work at first sight. But after a few clicks around you realize the whole thing is pretty flat.

fredperry02.jpg

Nice visuals and interface (even if it's again about papercut photos, very popular lately) but I would have expected to find more interactive contents as well. In the end you have the feeling you are dealing with an "old" brand.


The agency is De Facto.

Comments on this entry

You're right. The imagery falls off in appeal and I don't know what I am supposed to do next.

Posted by: Jeff at June 13, 2009 03:53 PM

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Visually it looked promising, but you realize it's not after a few clicks.

Posted by: Jack Zufelt at June 15, 2009 12:55 PM

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