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Interactive marketing and other great advertising ideas since 2003
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June 18, 2009
PSA: think "public", not "prize"

Marc and his team at Osocio (one of my favorite blogs, btw) just launched a campaign to raise awareness among the creative community on the importance of creating social campaign that do make sense to people and aren't just aimed at winning awards.

osocio01.jpg



The campaign was developed by Steal Our Ideas.

Comments on this entry

Great campaign. Celebrating success is fun, but not as important as we think when we look at the big picture.

Posted by: Stefanie Hartman at June 19, 2009 12:46 AM

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Nice! But I love this:

http://adsoftheworld.com/media/print/ccrj_creative_team?size=_original

http://adsoftheworld.com/media/print/ccrj_art_director

http://adsoftheworld.com/media/print/ccrj_copywriter

:]

Posted by: steven at June 19, 2009 09:19 AM

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