V Australia has created a competition where users can win a weekend in LA. The idea is based on showing how much you can pack into an exciting 3 days. The catch is to win the major prize of a full round-the-world trip you must tweet the full 72 hours, every minute, all 4320 of them!! I guess we will see more of this campaign as it fully rolls out.

Agency is Droga5 Sydney

Not sure it is a positive thing as it might the same effect than spam and be considered by people as spam.

Posted by: Guillaume at July 6, 2009 10:11 AM

Is that even possible? I would have only 40 to 20 seconds between tweets. I don't think I would have time to do anything else in vegas, but tweet.

Posted by: Jeremy at July 6, 2009 09:41 PM

What an excellent idea for a campaign! My friends and I all joined Twitter recently, so we've definitely got some practice under our belts! The only question is whether I tell them about the competition, or try and win it for myself.. thanks for the tip!

Posted by: Layne Travers at July 8, 2009 01:43 AM

Sounds good. What is going to happen when I miss a tweet because twitter is down.

Posted by: BC at July 16, 2009 07:35 PM