Daniel
Historically an idea in an advertising sense was always linked to a campaign or something that was being done by a brand at a point in time. Something for some reason had an imaginary timeframe attached to it. Like Real Men of Genius, a big idea which had its day in the sun but in sometime started to feel like its over and everyone working on the brand wanted another "big idea", the next one.
I think what brands need is a kind of a heart or a soul to begin with, and then have numerous small things, some of which could be traditional big ideas, that come out of the brand's soul.
We have used many terms in the past to describe the brand soul and the big ideas have worked outside of these words. Now I think the ideas will have to be a lot closer to the soul and will have to reflect this through action and not by using big advertising ideas.
Perhaps that's why we think big ideas are dying
Posted by: Nishad at July 16, 2009 05:32 AM
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I was wondering where you got this image of a lightbulb from.
I am the owner of the copyright and created it as a 3D model.
This image is an exact replica of the rendering that I created to sell my model on Turbosquid.
The image is not for sale.
I would like to hear back from you.
Peter Pohle
Posted by: Peter Pohle at January 14, 2010 02:39 AM
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hey Peter, i found it looking for "lightbulb idea" at Google:
http://www.google.com/search?client=safari&rls;=es-es&q;=lightbulb+idea&ie;=UTF-8&oe;=UTF-8
didn't know i couldn't use, i'm replacing it right now, please accept my apologies :)
Posted by: Daniel at January 14, 2010 03:32 AM
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