When something is as desirable as muscle cars (for many people) it's a good move on the side of the brand building a community around that thing that everybody wants, and that's exactly what Firstborn has done for the new version of Ford Mustang, the 2010 one.
Presenting a very powerful car-configuration tool, you can customize a template Ford Mustang the way you want or even customizing collaborating in real time with some people, in the end it's about "experiencing" the car and also sharing it to the gallery (almost 2k submissions in a week) or, the main purpose for sport cars fans, downloading the image to use it as a wallpaper.
The site also contains some other features, as Mustang stories, a store locator or getting what is being talked about the car outside, in a new example of that way of building things we talked a while ago, conforming the place to go to know everything you want about the Mustang world.
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