FAMOUS takes a step back, with a retro-feeling pixel art approach. Instead of boasting (and banking) on the new, high-tech HD imagery, the use of pixel art gave me the feeling that this website was less complicated and more user friendly.
The ability to create an individualized avatar that can travel around the train station, earn points and learn information makes promoting Antwerp easy. Instead of a trip to the library, the game element adds enjoyment and leisure in an unexpected way.
Taking something familiar and tweaking it a little...always seems to work!
Posted by: Brooke Abney at September 14, 2009 01:37 AM
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