I think it's a great idea that the campaign is using facebook and twitter to give out the clues along with hiding the apples in Sydney. It reaches such different target audiences. I think putting the teaser online will give it a lot more exposure than if it were just on billboards. The only thing I would change is telling the consumers what the prizes are so they have more of an incentive to go out looking for the apples.
Posted by: Marissa at September 28, 2009 12:32 AM
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Hi Marissa - Thanks for sharing your thoughts on the campaign. We're really happy with the results.
Regarding your comment on telling the consumers what the prizes are - we have a custom built Apple Hunt tab on the Facebook Page that lists what prizes are being given away on which day and the general area where the hunts will be held. We have also built in to this the native Facebook commenting functionality so our fans can gather around the prizes that they're excited about.
Posted by: Matt Kendall at September 29, 2009 01:03 AM
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