Martini Netherlands released this entertaining film, featuring some pretty people having their 'Martini Moments'. Interesting is the fact that it is a web only film, which is still pretty unique in Holland. When distributed right, such film can set the emotion around your brand, which can be very valuable. Hope to see more..

Music is by Dutch singer Caro Emerald.

Via DutchCowboys

Hi Martina,

I absolutely agree with you about building emotion around brands by creating content like this.

I think this would work particularly well in the luxury sector, where we normally only see a 30 second TV ad - a very small window.

Consumers want more behind the scenes access to brands and videos such as Martini Moments are a great way to get a brand personality across.

Cheers,
Jackie

Posted by: Jackie at October 22, 2009 05:31 PM

Funny how italians managed to turn a construction field into a glamour spot ! Well done

Posted by: jean at October 23, 2009 04:28 PM