Converse has recently launched a new brand website with ecommerce fully "embedded" in the experience. Navigation it's pretty straightforward: buy, make or play. The first option is to buy in-line product, the second is to customise your shoes and the third is to be (slightly) entertained by the brand.

I answer with another question: It's really the Converse bussiness to sell products online?

Posted by: Tom at November 18, 2009 10:53 PM

the thing is that first of all goes an option of interaction with "internet people" who needs better user experience. However, quality website allows manufacturer to add sales volumes, while "internet-blind" people still can buy at usual shop.
From other side, "good website" doesn't mean complicated. even more, here we see the great example of simplicity, which is understandable with those who is weak in Internet technologies, and that is a chance, together with marketing communications, to attract more people to a brand both within Internet and offline.

Posted by: Olia at November 19, 2009 01:00 AM

I luv these new technology shoes that keep our feet fresh all the time. Even after wearing the shoes for an entire day, the feet feel fresh after removing them. Thanks to the system of ventilation.

Posted by: Ashley Alfred at November 20, 2009 07:11 AM