This morning i came upon (via @pedroramirez, digital director at Grey Mexico) a fantastic link, an old Marshall McLuhan's interview published at Playboy Magazine in 1969. With assertions such as "Effective study of the media deals not only with the content of the media but with the media themselves and the total cultural environment within which the media function", the text is as interesting and (surprisingly) contemporary as it gets in many aspects of our current environment.