For two years now, RayBan is looking for viral success with it's Never Hide Films. All of them weird, funny, bizar and/or shocking, and all low branded with just an integrated Never Hide note. Huge viral succes came for films like Guy catches sunglasses with his face, Cow gives birth to a dude and Super Chameleon. It didn't came for films like Human Zoo and The Kiss. But overall you can easily say RayBan is very successfull reaching a broad, worldwide online crowd spreading the Never Hide message.

Yesterday, film number 20 was released. This time it's a guy getting a RayBan tattoo.

They've had a few misses, but Ray-Ban definitely seems to be able to crank out the hits. Who knew they'd still be tricking people more than a year after their first video made its debut?



My original post on the 'Never Hide Films' series: http://thefutureofads.com/never-hide-films-are-viral-successes-for-ray-ban

Posted by: Cory O'Brien at January 15, 2010 07:57 AM