Firstborn has recently launched a simple yet effective digital experience to explain common misconception about well-being and insurances in the US. It's nothing more, nothing less than a promo for an insurance company called Aflac, so it's good to see it's not the usual boring corporate website you would expect for such a client.

What I really like is the communication approach that starts with the "attract and engage" phase. If this first part proves effective, consumers will be more likely to stay on the website, listen to the additional facts or promotional info the brand wants to get through and possibly convert their attention into a quote request. It's as simple as that... but how often do we remember to follow this path when we plan a digital experience?