Absolutely moving, huge concept and simple yet brilliant making, this online ad to enforce the use of seat belt while driving is one of the most wonderful things i've seen in the latest times, brought in by Sussex Safer Roads Partnership. The happy consequences of using it, instead of the usual rawness showing what happens if you don't, made my day.

Aditionally, and not as a part of the campaign but because some users created it, a Facebook group gathers people for the cause, Embrace life, trying to get the most people involved trying to get the video on tv.

Gave me chills

Posted by: Alex at January 31, 2010 11:13 PM

Aside from the very powerful visual impact of this Public Service Announcement ( PSA ), the "second part" music is hauntingly beautiful. Where is this sound track available.

The creators of this PSA, in taking this totally unexpected approach to seat belt usage, have taken the campaign to a higher, more responsible and personal level.

This merits at least, an Emmy Award . Well Done

Posted by: PLOPPO at February 17, 2010 03:25 AM

I was touched. I will wear my seatbelt always. Very simple advertisement, but powerful message delivery. Thanks for sharing

Posted by: Chris Osiyi at March 6, 2010 07:52 AM

This commercial is brilliant.It makes the point effectively.It's simple and visually makes an impact.

Posted by: L& L at March 16, 2010 07:30 PM

absolutly beautiful. done so well and touching to my heart.

Posted by: trish at April 7, 2010 11:04 PM

Engaging, memorable, moving, and a brilliantly clear message. Wonderful work. Well done!

Posted by: Dave at April 21, 2010 12:03 AM

Hauntingly beautiful! Sniffle... How can anyone NOT get the message here? Buckle up people...just do it!

Posted by: Jim Distler at June 3, 2010 11:19 PM