Totally agree. Microsites and banners are a has been. 2/3 years ago microsite was the king. Now, in the clients/brand perspective a facebook app/social media/ and much abused word 'platform' has become the microsite. What's to say or speculate that maybe in a few years time there'll be a new avatar?! (The way augmented reality is being used/abused by the advertisers & agencies alike is discerning, it could very well be packaged as the new trend...which is what my worry is.) Digital communication needs to focus on core purpose - that to enable conversations through an interaction or an experience.
Maybe it's time for the fraternity to start a co-creation process based on human insights/opportunities. Maybe we should look beyond such 'microsites, etc'...we need to think harder and create an actual Nike Plus/ Fiat EcoDrive etc like media products...instead of being the end-execution based outfit.
Posted by: RC at February 8, 2010 09:37 PM
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I quoted you guys in my last blog post, hope that's ok! Of course I link back to you.
Good thoughts!
/ Ludwig.
Posted by: Ludwig Jonsson at February 9, 2010 08:49 AM
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geniale!
Posted by: elisabetta at February 9, 2010 02:48 PM
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Brava Martina,
purtroppo รจ una cultura, soprattutto in Italia, fortemente ostacolata dalla stesse agenzie e da chi vi lavora all'interno!
Posted by: Andrea Denaro at February 10, 2010 06:45 PM
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