Even if you don't like the music of OK Go, you have to give them credit for the creativity of some of their videos, including the classic and iconical "Here it goes again".
These days they bring some magic again with the video for the first single ("This Too Shall Pass") of their new record. Looks like a single-take, which is amazing, and even if it weren't, who cares, almost a million views in three days speaks really well about it, check it out:
Oh, and also featuring some making-of videos: 1, 2, 3 and 4
I first heard about them, for their video.
Every video they made becomes a real buzz on youtube. The first one was their crazy dance in their garden yard, and like thousand of people, I tried to reproduce their dance with some friends.
I think they definitely choose the good way to promote their music, it's even more powerful than basic music videos or commercials.
GO OK GO !
Posted by: Blablabla at March 4, 2010 03:19 PM
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Points for originality for sure. My favorite is the marching band in the field video. awesome.
