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March 30, 2010

Orange Rockcorps, fun by help

I'm a big fan of this campaign done by Fallon for Orange (first in the UK, then in France), called Orange Rockcorps, based on young people exchanging hours of volunteering for tickets to some really cool gigs:

To celebrate all the cool work done by volunteers at the end of the project, they also made this delicious stop-motioned tv ad:

(if you liked the song, here it is, as well as a behind-the-scenes video

If you want to know more about all the stuff recovered thanks to the volunteers, take a look at the Youtube channel, several stories in several videos.

(via Carlos Cantu)

By: daniel // Permalink // Comment(s): (2)
Category(s): Integrated marketing, Social campaigns

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Comments on this entry

I love the idea. It's original and a great way to get kids to do something productive. I wonder how the concert is being funded if ticket aren't being purchased by attendees, or are they? I'm still missing a few details but I liked the way the ad showed real people rather than actors. It's easier to relate to.

Posted by: Ali Henderson at March 31, 2010 01:16 AM

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The online component for same concept was built out for Boost Mobile in the states by Juxt http://www.juxtinteractive.com/work/boost-mobile-rock-corps/

Posted by: Dave Smith at March 31, 2010 06:09 PM

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