Great post-- connecting with users and consumers is becoming harder and harder as we all learn to "tune things out" from the constant barrage of advertising and branding that flies by us almost every waking hour.
One way to connect with consumers that is still effective is by offering them interactive promotions, ones in which they are offered prizes or accolades and achievements for participating. Things like sweepstakes to win concert tickets, "a years supply" of their favorite foods, or a trip to meet their favorite celebrities.
There are easy ways to implement promotions like these, especially with services like Wildfire (wildfireapp.com) where you can build quick, easy promos of all sorts to run on Facebook, Twitter, or your own website. It's free to sign up, so it doesn't hurt to check it out!
Posted by: Maya Grinberg at April 6, 2010 05:51 PM
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