Beside the global campaign for Axe (Lynx) Rise Up, the Unilever brand is about to launch its digital activation in France, and will release this video this thursday.

Axe Rise Up is a shower gel, whose promise is to wake you up, so that you don't miss any opportunity - in the Axe semantics that means don't miss the girl.
In my opinion, this video is a brilliant and playfull illustration of it.
The kind of video one might want to watch twice, with sharing potential.
Great job by Buzzman.

Text translation :
- Look closely at this guy
- He didn't notice the 10 beautiful girls around him. Apparently neither did you.
- Wake up and get ready.

(Usual important mention, Axe is one of our client at Mindshare Paris, but this article is a personal initiative, as I wanted to share in sneak preview the work of this independant creative agency)