Vodafone is challenging F1 champion Lewis Hamilton, to race against the speed of it's improved mobile data network in The Netherlands. To make it an actual challenge, Vodafone calls for 28.800 Facebook users to join the race in a virtual car on Facebook. The time it takes Vodafone's network to download all of their profile pics, is the time to beat for Hamilton. The actual race will take place on a secret track - Schiphol is rumored - on the 13th of september. The race will be aired live on Facebook.