The Leicestershire Teenage Pregnancy Partnership has launched a Mario Bros style video campaign to raise awareness of safe sex among teenagers. The idea is nice and certainly catchy for people of my age but, as Tom on Osocio points out, it might not really talk to the target it was thought to connect.

Anyway, nevermind, I think the real issue with in the video is the fact that neither pregnacy nor AIDS are explicitly mentioned and that's the real pity. I believe educational campaigns should definitely look for catchy creative ideas, but they should not forget to be also quite didascalic in the message in sending their message out.

Maybe i'm too benevolent, but i really think that "not without a condom" is strong enough. If teens got this, that would suffice.

Posted by: Miguel at December 10, 2010 04:20 PM

Very engaging and informative I thought. Bit of an anti-climax at the end though. Perhaps if the house foundations had trembled ... just a little ... it would have finished it off nicely. After all, our little hero did go to quite some lengths to obtain that johnny!

Posted by: Jeremy Parnaby at December 13, 2010 01:37 PM