YouTube Play is an interesting and fresh collaboration between YouTube and the Guggenheim Museum to unearth and showcase the very best creative video from around the world. The project calls for video artists worldwide to enter their video's on the dedicated YouTube channel. A jury of experts will decide which works presented at the Solomon R. Guggenheim Museum in New York on October 21, 2010 with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The videos will be on view to the public from October 22 through 24 in New York and on the YouTube Play channel. Here's the trailer:

This weekend, rapper Eminem will release his long awaited 7th album Recovery. To promote the album online, they used no less then internet celebrity Vince the Slap Chopper in a very funny infomercial. Great way to promote an album, if you ask me.

How could O2 give their customers access to the sell out Six Nations games at Twickenham? They only went in and shot the whole thing themselves and then broadcast it in 3D just for their customers and their friends.

More great data visualisation around the World Cup from the Guardian who continue to lead the UK press on the digital front.

Go here, pick any game and see how the twitter traffic reacted as the game played out.

Dulux "Let's colour" campaign is trying to transform, through color, all that abandoned and boring places that sometimes surround us. Besides the two sites, this is the tv-commercial presenting the whole thing:

(the agency is EURO RSCG London)

"Billboard yourself, you are made of music" is an interactive installation, what a cool one, from Almap/BBDO in Brazil for Billboard Magazine. I specially love the non-digital essence of the knobs to choose your favourite artists:

Here's the Flickr gallery of the people that used it.

Marca.com provides an original interactive calendar for the World Cup.
It's nice, dynamic and ergonomic. It remains intuitive, you get access to all the information in one screen. This wheel is a good work of infographics.

You've probably seen these Adidas Originals sneaker collection, based on Star Wars characters. Then it's time to go to Mos Eisley Cantina (needless to say that Snoop Dogg with a lightsaber is far more scarier than Luke Skywalker)

I love this campaign from Uniqlo. Really smart, what a fantastic piece of... media? advertising? Take a look at the video explaining the case:

(via Ferran Lopez)

In the following video, look closely at the guy, till the end :

Abuku means bubble in japanese, and that's the word behind this video coming from W+K Tokyo Lab, in which to emphasize the air (main quality of the product) they decided to create an aquarium inside the shoe... i'm still wondering if that's cool or weird, probably both, but that's for sure that it's an original approach for the idea:

This caught my attention this morning, quite good for a teaser, Coke's secret formula turned into an ARG:

There are a few links (this and this and this and this and this and this and this) inside the video to follow the story.

(via Stolen Genius)

This new site from Lynx really shows that they are struggling to get back to the sites produced in the past. This site is just frustrating and has no real pay-off for the time you spend spraying a nerds wet armpits.

Are looking for more cool interactive ideas? Check the archives