I love these little projects without brand, experiments with an interesting point of view about how users or media behaves, often understanding that better than most of the brands out there.
First of them is Gift a follower, a nice way to reward (in the form of a surprise bag) one of your many followers-friends in social media space at a $1 rate.
100.000.000 stolen pixels is an interesting experiment from Kim Asendorf, stealing pixels from another sites in order to create an archive-directory of them. Would be nice applied to other elements of digital media space, like stealing pixels from horrible banners to make them "in jail", or things like that :)
Based on the aggregation of search queries people typed into Google this year, Zeitgeist is a cool way of visualizing the main events that happened in this 2010.
Love this way of using the concept of Twitter "follower", transforming it into people running because they want to follow you, from BBDO Argentina for Nike and its 10k race in Buenos Aires:
I'm pretty sure that Martina is gonna love this Youtique channel done by Poke London for French Connection, where you can browse different videos using that new annotations that allows sending the user to an external content, in this case, the online shop, for every thing that you see in each video.
A simple and smart idea on how to drive sales straight from an online content, there is further info here.
US citizens going to Canada because they met some touchable giant screens showing updates from canadian citizens that upload stuff about their own country, i like that!
"Billboard yourself, you are made of music" is an interactive installation, what a cool one, from Almap/BBDO in Brazil for Billboard Magazine. I specially love the non-digital essence of the knobs to choose your favourite artists:
Here's the Flickr gallery of the people that used it.
By: daniel // Permalink // Comment(s): Category(s):Adv technology
The first experience will put you in the seat of B.A. Baracus driving the iconic van throughout the maps of some world's main cities.
It's on YouTube, with the 3D Google Earth plug-in, and it is aimed at promoting the upcoming movie The A-Team.
The second experience will put you in the seat (saddle) of a Harley-Davidson, to let you enjoy a ride through 360° videos.
The site has been developped to promote the new Touring range of the legendary motorcycle manufacturer.
Flash in the Can is probably one of the coolest events on the subject of technology+art+advertising. This video to promote their upcoming events is quite fun, even if someone think of it as "exaggerated" (as in the comments for the video in Vimeo)
