Colenso BBDO, Auckland filled water coolers with blood, to promote the new show Vampire Diaries on TV2.These were placed in gyms, offices, hairdressers and other public places.
I don't know if that's the best possible ending for such expectation as it was created during 10 days, but it looks interesting to me the way that Aubade used to create some buzz for the launch of their new site, using a girl wearing one of the corsets that they produce:
NYC law requires restaurants with over 10 locations to label their menus with calorie totals. But, do you think you can estimate the right amount of calories in these places? Calorie Confusion is an interesting app done by Matt Daniels to gain some perspective on the need of data transparency.
A while ago i posted about Vodafone in Spain doing some crazy stuff for their 3G solutions for small businesses. Time after that, they've created a follow-up of that campaign, consisting on a Vodafone employee (that spends some time blogging) and his family going through Spain in a "bus-house" and without a landline number to get connected to the Internet, just a mobile phone and a USB modem. Also residents of each city will be allowed to get into the bus, as it will be staying for two days in each place.
All of this is being blogged at La Casa Movil and although it's in spanish, it's worth a read, you can use some online translation tools to get it translated into English or the language of your choice.
The geniuses from Waskman came up with a very original idea to advertise the new Vodafone "Oficina Movil" ("Mobile Office") service, which main value is to avoid freelancers and small businesses being wire-dependant on mobile phones, office phones and data services through 3G technology. So after a while of thinking who the target was they realized they could be the perfect target, so they proposed Vodafone moving their offices to the middle of Madrid and Bilbao for three weeks, writing about the whole process in a few sites.
Human beings become “human joysticks” in the latest MSNBC.com invention to entertain spectators waiting for a movie to begin. Adage today has an article on what is called “crowd gaming” and looks like a group Wii experience. Motion sensors throughout the theater track the audience's collective movement and use them as human joysticks to play an arcade game on the wide screen.
Crowd gaming could be an interesting (but expensive) new option to refresh advertising in movie theatres, but personally I would appreciate it (maybe) only as a one-shot experience. Also, it could fit only a certain kind of movies, blockbusters such as Spiderman or the Fantastic 4. I can't imagine playing such a game before watching for example, The Lives of Others... In the end, kudos to MSNBC for creating a PR story (yes, I'm also writing about it) but I definitely hope "crowd gaming" in theatres becomes a trend!
The idea is part of the MSNBC.com “A Fuller Spectrum of News”, and presents also an advergame Newsbreaker, which is an updated version of the sticky arcade Arkanoid.
After the Expedia's Blue Sky Day, another interesting "art marketing" initiative that involves the National Gallery in London and a brand (Hewlett-Packard). It's called "The Grand Tour", it's a project to bring the art to the streets, to the places where people live and pass by every day in order to encourage Londoners (and tourists) to visit the National Gallery.
All around Covent Garden and Soho (both very close to the National Gallery), HP has printed and placed reproductions of classic masterpieces such as the Head of Saint John the Baptist by Caravaggio (installed close to a sexy shop) or a Botticelli in a covered walkway.
They even placed a museum guard to make sure nobody gets too close to Rubens' Samson and Delilah.
Look at this campaign created by AdmCom within the Venice Airport for the Venice Casino. Great use of an alternative media space, however since they use a concept based on luck and fortuity, I wonder what's the real means: come and play at the Venice Casino or rather "Will I get my luggage"? Given a recent experience VCE airport, I'm kind of biased...
In my January "madness" I didn't manage writing about this campaign Olivier from DDB Paris forwarded me. It's a series of in-store ads they've created thinking about John McEnroe's unique attitude on the tennis court. I'm not sure if they're ment to motivate the store staff or simply to amuse the customers...
Via A/D Goodness a clever door-to-door marketing campaign for Otto, a huge mail-order company in Germany (and Benelux, I think). A sticker featuring model Eva Padberg, Otto's catalogue and the order number, was attached to the spyhole of thousands of houses around Germany.
Several people say this ad is very similar to the Pizza Voyeur who won Cannes this year. Ok, it was done before... So to us, I mean us working in advertising, it doesn’t look that innovative. But I don’t think this is the point. As a consumer I would feel surprised and curious to find such an ad attached to my door.
Yes, it’s intrusive, but less than the dozen of leaflets we receive in our (offline :-) mailboxes everyday. Also, what it shares with the Papa Johns campaign is not the creative concept, but the use of media, so what's the problem with this? What do you think?
An interesting campaign by M&C; Saatchi for Red Cross of Australia. Unfortunately I cannot understand if this is a print ad, or it's actually a photograph of a box placed somewhere in a public space. Anyone can help?
