This one is a clever one, from DoubleYou for Microsoft in Spain. To talk about the new developments and capabilities of Hotmail service, and based on the claim "we've changed so you'd like us more", a 30-day real-time campaign was created, with a boy trying to change (asking users for help and collaboration) so he could get her girlfriend back in love with him again:
The product is then shown, as a medium for the boy to achieve something and not as the main thing of the campaign, i love this. There was some discussion about if the story was true or faked, and although i think it's true, does it really matter? the content and the organic nature of the whole thing makes it entertaining enough as to be one of the cutest thing i've seen coming from Spain lately.
A different (available) shoe everyday, no matter what the weather is, is the concept for this lovely iPad weather application done by HerraizSoto&Co; for Camper, called "Have a Camper Day", where meteorological elements have been made from pret-a-porter materials, and then turnedinto musical instruments that react to touch.
Looks like this the day of reporting W+K offices Christmas things. After Amsterdam, now it's London turn with their Tweets of Snow. Tweet something with the word "snow" in it and your message will be transformed into a snowflake for the model of the street where the agency is located.
Lagardere French Tv channel mcm has a funny way to announce they will now broadcast some wrestling content (ROH), by giving you the opportunity to transform any/your site in a wrestling ring.
Check out how Adverblog has been "visited" by some friendly and sexy wrestlers... here.
Credits for this campaign go to BETC Digital.
By: laurent buanec // Permalink // Comment(s): Category(s):Entertainment, Europe
I was eager to see what Dior would come up with after i saw this teaser a few days ago. The outcome is this gorgeous 6 minutes extravaganza, featuring Marion Cotillard and Ian McKellen:
You'll find further information (including a making-of) at Lady Dior website.
I like this action from JWT/Delvico Madrid for Paradores (a tourism partnership in Spain) because is so simple and because you wouldn't expect that client doing this kind of stuff. If you feel like going on vacation, give it a try at Ice Xmas. Post your bet about when you think this giant ice cube will melt and win the key (that opens unique rooms to spend Christmas time) trapped inside of it:
Another online campaign that taps into the live element. This time it's the Swedish Post that helps you create your own unique Christmas postcard. They set up 4 live camera's on mountain Funasdalsberget to create a scenic setting, including snow and reindeers. You can make screenshots and send them as a physical postcard. Happy card hunting!
Philips is spicing up it's product demo's with today's launch of 'Nigel and Victoria', a romantic comedy which broadcasts exclusively online. The series of eight episodes is about Victoria, a popular Dutch gadget lover that reviews new Philips products on camera. And about Nigel, a marketing manager from Philips, who's on the set to keep an eye on the review video's. In the first 3 mock-documentary style video's you can see a true love story unfold. The project is an interesting shift in the product review and demo segment, as it tab's into the current web series and branded entertainment trends.
Vodafone is challenging F1 champion Lewis Hamilton, to race against the speed of it's improved mobile data network in The Netherlands. To make it an actual challenge, Vodafone calls for 28.800 Facebook users to join the race in a virtual car on Facebook. The time it takes Vodafone's network to download all of their profile pics, is the time to beat for Hamilton. The actual race will take place on a secret track - Schiphol is rumored - on the 13th of september. The race will be aired live on Facebook.
Great use of Facebook Connect by Disneyland Paris to celebrate the arrival of the New Generation in the French theme park. Pixar characters arrive on your Facebook wall. Nothing revolutionnary, but well executed, nice and entertaining.
