Adverblog: Europe Archives

adverblog: interactive marketing and other great advertising ideas

Interactive marketing and other great advertising ideas since 2003

home about advertise archives contributors submit a campaign

July 02, 2009

Coke Lights sings a song

Here in Italy Coca-Cola Light has launched a karaoke website which invites women to sing a Duffy song in front of a webcam in order to share it with the world.

Even if my very first reaction was pretty negative, I think the project is based on a good idea which simply doesn't fit Coke. What I mean is that while I was watching the videos my mind went to more epical tracks like for example We Are The World or Bohemian Rapsody. So the website makes you want to sing (or at least try to) in front of a webcam and has a good viral potential, but Duffy's song doesn't fit. Imagine the same karaoke idea applied to the promotion of a new album by Madonna, Robbie Williams or, even better, to drive some energy back to a record label.

The agency is Scholz & Volkmer.

By: martina // Permalink // Comment(s): (0)
Category(s): Advertainment, Europe

June 27, 2009

"The best job in the world" vs "Professional fan"

2009 Cannes CyberLions awarded (Mark will be posting a wrap-up for that in the next few days), now we are all waiting to know which entries will win Film category and the Grand Prix for Titanium and Integrated, which is rumoured that will be given to Obama's presidential campaign.

In the meantime, we already know for sure that one of the highlights of the Festival was the "Best job in the world" campaign developed by Cummins Nitro for the Tourism Queensland, winning three Grand Prix this year: PR, Direct and Cyber. That is the payoff of a great idea with a flawless execution.

However, it looked a bit weird to me that another campaign, released a few months before the "Best Job" one, and under the same concept/idea, has gone almost unknown.

Continue reading... ""The best job in the world" vs "Professional fan""

By: daniel // Permalink // Comment(s): (6)
Category(s): Advertising awards, Europe, Integrated marketing, Oceania, Online campaigns

June 20, 2009

A website from the Golden Age

I never expected to find a website which looks exactly like a Dutch painting from the Golden Age. But never say never, especially if the product to promote is a cheese called the Old Dutch Master.

It's an advergame launched in France where you have to spot seven slices of cheese more or less hidden in the painting.

Continue reading... "A website from the Golden Age"

By: martina // Permalink // Comment(s): (1)
Category(s): Advergames, Europe, Food and drinks

June 14, 2009

The Swedish Army according to North Kingdom

Are you ready to join the Swedish Army? And even if you are, are you good enough to pass the test? If you have enough time to wait for the site to load, make sure to check it out.

The experience is as impressive as scary. The mood is a mix of underground and KGB. The art direction and the attention to detail is simply fantastic. The test are challenging and entertaining. This website is simply more than a website, it's an interactive movie.

Continue reading... "The Swedish Army according to North Kingdom"

By: martina // Permalink // Comment(s): (4)
Category(s): Advergames, Europe, Online marketing

June 12, 2009

Vodafone launches #ukhols map

I realize this is very geek, but I really like it: in the UK Vodafone has launched a website which combines Google Maps and Twitter to build the picture of where British people are going to spend their summer holidays.

The initiative has been launched to spread the word about the fact that roaming charges across Europe have been eventually abolished by Vodafone.

Continue reading... "Vodafone launches #ukhols map"

By: martina // Permalink // Comment(s): (1)
Category(s): Europe, Online marketing, Social networking

June 11, 2009

A house travelling for Vodafone

A while ago i posted about Vodafone in Spain doing some crazy stuff for their 3G solutions for small businesses. Time after that, they've created a follow-up of that campaign, consisting on a Vodafone employee (that spends some time blogging) and his family going through Spain in a "bus-house" and without a landline number to get connected to the Internet, just a mobile phone and a USB modem. Also residents of each city will be allowed to get into the bus, as it will be staying for two days in each place.

All of this is being blogged at La Casa Movil and although it's in spanish, it's worth a read, you can use some online translation tools to get it translated into English or the language of your choice.

By: daniel // Permalink // Comment(s): (3)
Category(s): Adv technology, Ambient marketing, Europe, Guerilla marketing, Integrated marketing, Wireless news

June 04, 2009

Carlsberg: Where's the Party?

In Sweden, beer brand Carlsberg has recently launched a website and a mobile application that allows people to track parties and friends and make sure to hit the right spots for entertainment this summer.

The whole mechanism is explained in the video you are presented with as soon as you hit the website. The project is still in beta, and therefore you need an invitation (which I don't have) to test the service. The application is based on a GPS service and is able to connect to your Facebook and Twitter accounts.

Even if the idea at first sounds interesting, after careful consideration, I believe this is a good example of a brand that tries to go too far while trying to do the right thing connecting with the cool/hot social networks/applications of the moment. I'm sorry but the question is as straightforward as rude: do we really need Carlsberg to help us getting in touch with our friends to organize a night out?

via

By: martina // Permalink // Comment(s): (4)
Category(s): Entertainment, Europe, Food and drinks

Wake up, Humans!

I recently received the link to the video recap of an integrated campaign run a few months ago in Belgium by Amnesty International. 60 years after the Universal Declaration of Human Rights was signed, human rights are still flouted. And Amnesty International has decided to take a very interactive approach to raise awareness among Belgians.

The agency is Air Brussels-Paris.

By: martina // Permalink // Comment(s): (1)
Category(s): Europe, Integrated marketing, Social campaigns

May 30, 2009

Cold War Kids, an interactive music video

Worth the fairly hefty load, this feels like a fresh way to get people interacting and engaging with your music. Turn the Cold War Kids off and on as they play their new single I've Seen Enough. So often the music industry pioneers a new technique and the rest of the marketing world play catch up - expect to see this used to sell processed cheese shortly.

By: geoffg // Permalink // Comment(s): (0)
Category(s): Entertainment, Europe, Online marketing

May 28, 2009

Nikesportswear Stories

I'm happy to share with you our latest work to present the Nikesportswear Summer collection to the Italian audience and drive awareness (and possibly sales :-) through Nikestore.com.

On Nikesportswear Stories we tried to bring to life the concept behind the NSW which is "designed for sport remixed for life". We shot a super fast series of photos with two athletes (a volleyball player and a footballer) and two DJs, showing them in moments of their daily life.

Continue reading... "Nikesportswear Stories"

By: martina // Permalink // Comment(s): (3)
Category(s): Europe, Fashion and apparel, Online marketing

Tate Liverpool - Glenn Brown

Tough as is advertising a museum exhibition i found this way quite original, the Tate Liverpool gallery displaying the work of Glenn Brown through a series of 3D slide puzzles for visitors to play with the works.

By: daniel // Permalink // Comment(s): (0)
Category(s): Europe, Online advertising, Quick links

Prototype experience

To promote its next video-game developped by Radical Entertainment called Prototype (to be released in Europe in June), Activision makes you live a unique experience.

You can check by yourselves by going on the dedicated website, where you will be asked to connect to your Facebook account. I won't tell you too much about the result not to ruin the effect.

I think it is a nice move by the Belgian creative agency One Million Dollars, that managed to go beyond the nice, clean, graphic trailer, by offering something else, through a clever integration of Facebook.

Continue reading... "Prototype experience"

By: laurent buanec // Permalink // Comment(s): (3)
Category(s): Entertainment, Europe, New websites, Social campaigns

May 24, 2009

Nokia colorful emails

Nowadays to create an original, creative website to present a mobile phone is a hell of a challenge. We've seen (almost) everything. Like in the case of the automotive industry creativity seems to be the hardest word. Competition is fierce, differentiation is weak, money isn't always there. So what should an agency do to introduce a new Nokia mobile phone which wants to challenge the Blackberry?

Try, for example, with a colorful and engaging interface. Then create a video which uses pictograms a smart way. Shake everything together and then add a tiny smart widget that give a touch of originality to your emails. Visit the new Nokia E75 website to experience all of this.