adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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July 02, 2009
Coke Lights sings a song

Here in Italy Coca-Cola Light has launched a karaoke website which invites women to sing a Duffy song in front of a webcam in order to share it with the world.

cokekaraoke01.jpg

Even if my very first reaction was pretty negative, I think the project is based on a good idea which simply doesn't fit Coke. What I mean is that while I was watching the videos my mind went to more epical tracks like for example We Are The World or Bohemian Rapsody. So the website makes you want to sing (or at least try to) in front of a webcam and has a good viral potential, but Duffy's song doesn't fit. Imagine the same karaoke idea applied to the promotion of a new album by Madonna, Robbie Williams or, even better, to drive some energy back to a record label.

The agency is Scholz & Volkmer.

June 27, 2009
"The best job in the world" vs "Professional fan"

2009 Cannes CyberLions awarded (Mark will be posting a wrap-up for that in the next few days), now we are all waiting to know which entries will win Film category and the Grand Prix for Titanium and Integrated, which is rumoured that will be given to Obama's presidential campaign.

In the meantime, we already know for sure that one of the highlights of the Festival was the "Best job in the world" campaign developed by Cummins Nitro for the Tourism Queensland, winning three Grand Prix this year: PR, Direct and Cyber. That is the payoff of a great idea with a flawless execution.

However, it looked a bit weird to me that another campaign, released a few months before the "Best Job" one, and under the same concept/idea, has gone almost unknown.

aficionadoprofesional.jpg

Continue reading... ""The best job in the world" vs "Professional fan""

June 20, 2009
A website from the Golden Age

I never expected to find a website which looks exactly like a Dutch painting from the Golden Age. But never say never, especially if the product to promote is a cheese called the Old Dutch Master.

dutchmaster01.jpg

It's an advergame launched in France where you have to spot seven slices of cheese more or less hidden in the painting.

Continue reading... "A website from the Golden Age"

June 14, 2009
The Swedish Army according to North Kingdom

swedish_army01.jpg

Are you ready to join the Swedish Army? And even if you are, are you good enough to pass the test? If you have enough time to wait for the site to load, make sure to check it out.

swedish_army02.jpg

The experience is as impressive as scary. The mood is a mix of underground and KGB. The art direction and the attention to detail is simply fantastic. The test are challenging and entertaining. This website is simply more than a website, it's an interactive movie.

Continue reading... "The Swedish Army according to North Kingdom"

June 12, 2009
Vodafone launches #ukhols map

I realize this is very geek, but I really like it: in the UK Vodafone has launched a website which combines Google Maps and Twitter to build the picture of where British people are going to spend their summer holidays.

uk_holidays_tw02.jpg

The initiative has been launched to spread the word about the fact that roaming charges across Europe have been eventually abolished by Vodafone.

Continue reading... "Vodafone launches #ukhols map"

June 11, 2009
A house travelling for Vodafone

vodafone_house.jpg

A while ago i posted about Vodafone in Spain doing some crazy stuff for their 3G solutions for small businesses. Time after that, they've created a follow-up of that campaign, consisting on a Vodafone employee (that spends some time blogging) and his family going through Spain in a "bus-house" and without a landline number to get connected to the Internet, just a mobile phone and a USB modem. Also residents of each city will be allowed to get into the bus, as it will be staying for two days in each place.

All of this is being blogged at La Casa Movil and although it's in spanish, it's worth a read, you can use some online translation tools to get it translated into English or the language of your choice.

June 04, 2009
Carlsberg: Where's the Party?

In Sweden, beer brand Carlsberg has recently launched a website and a mobile application that allows people to track parties and friends and make sure to hit the right spots for entertainment this summer.

where-party01.jpg

The whole mechanism is explained in the video you are presented with as soon as you hit the website. The project is still in beta, and therefore you need an invitation (which I don't have) to test the service. The application is based on a GPS service and is able to connect to your Facebook and Twitter accounts.

Even if the idea at first sounds interesting, after careful consideration, I believe this is a good example of a brand that tries to go too far while trying to do the right thing connecting with the cool/hot social networks/applications of the moment. I'm sorry but the question is as straightforward as rude: do we really need Carlsberg to help us getting in touch with our friends to organize a night out?

via

Wake up, Humans!

I recently received the link to the video recap of an integrated campaign run a few months ago in Belgium by Amnesty International. 60 years after the Universal Declaration of Human Rights was signed, human rights are still flouted. And Amnesty International has decided to take a very interactive approach to raise awareness among Belgians.

The agency is Air Brussels-Paris.

May 30, 2009
Cold War Kids, an interactive music video

Worth the fairly hefty load, this feels like a fresh way to get people interacting and engaging with your music. Turn the Cold War Kids off and on as they play their new single I've Seen Enough. So often the music industry pioneers a new technique and the rest of the marketing world play catch up - expect to see this used to sell processed cheese shortly.

intmusicvid.JPG

May 28, 2009
Nikesportswear Stories

I'm happy to share with you our latest work to present the Nikesportswear Summer collection to the Italian audience and drive awareness (and possibly sales :-) through Nikestore.com.

nswstories_01.jpg

On Nikesportswear Stories we tried to bring to life the concept behind the NSW which is "designed for sport remixed for life". We shot a super fast series of photos with two athletes (a volleyball player and a footballer) and two DJs, showing them in moments of their daily life.

Continue reading... "Nikesportswear Stories"

Tate Liverpool - Glenn Brown

glenn.jpg

Tough as is advertising a museum exhibition i found this way quite original, the Tate Liverpool gallery displaying the work of Glenn Brown through a series of 3D slide puzzles for visitors to play with the works.

Prototype experience

To promote its next video-game developped by Radical Entertainment called Prototype (to be released in Europe in June), Activision makes you live a unique experience.

You can check by yourselves by going on the dedicated website, where you will be asked to connect to your Facebook account. I won't tell you too much about the result not to ruin the effect.

prototype experience.jpg

I think it is a nice move by the Belgian creative agency One Million Dollars, that managed to go beyond the nice, clean, graphic trailer, by offering something else, through a clever integration of Facebook.

Continue reading... "Prototype experience"

May 24, 2009
Nokia colorful emails

Nowadays to create an original, creative website to present a mobile phone is a hell of a challenge. We've seen (almost) everything. Like in the case of the automotive industry creativity seems to be the hardest word. Competition is fierce, differentiation is weak, money isn't always there. So what should an agency do to introduce a new Nokia mobile phone which wants to challenge the Blackberry?

nokia_e75_a.jpg

Try, for example, with a colorful and engaging interface. Then create a video which uses pictograms a smart way. Shake everything together and then add a tiny smart widget that give a touch of originality to your emails. Visit the new Nokia E75 website to experience all of this.


Continue reading... "Nokia colorful emails"

May 18, 2009

BBC Blast Studio

May 16, 2009

Wasa, the perfect breakfast

May 12, 2009

A question of beauty

May 11, 2009

The GTI slot car race

May 04, 2009

Visit (the other) Britain

Sometimes it's better to wear contact lenses

April 15, 2009

Mahou's Wikipeli, a 2.0 movie

April 14, 2009

While at the cinema...

April 10, 2009

BMW Z4 : Expression of Joy

April 07, 2009

The first five days

April 06, 2009

Kitchen generated content

Branded flash mobs

March 24, 2009

Sofia Coppola and Miss Dior

March 23, 2009

Our song

Chlorophyllo, mes que un heroe

March 20, 2009

H&M catwalk and Facebook

March 11, 2009

Speed lessons by HEAD

March 08, 2009

Home shopping according to H&M

March 05, 2009

Amazing tricks by French Nike athletes

February 22, 2009

It's better to travel in groups

Work is in the air...

February 19, 2009

The smallest advergame ever

February 14, 2009

Ceranco

February 07, 2009

Bjorn Borg, let's break up!

February 03, 2009

Augmented reality to locate the closest ATM

February 02, 2009

The Playground Barometer

February 01, 2009

Closed Jeans is open to celebrities

January 31, 2009

The world of Windsor

January 21, 2009

Experience a Volvo truck

ING and the (a)live website

January 14, 2009

Virtual test drive for Toyota IQ

Lynx Roar Off

December 29, 2008

Be a Real player

Talk to the plants

December 27, 2008

Dental brace yourself

December 18, 2008

Introducing... Nike Goal for the iPhone

Fanta plays with great mobile applications

December 15, 2008

Flemish Liberation Army Against Freedom

December 14, 2008

Zero DB the silent protest

Say cheese!

December 13, 2008

Survivors get interactive

December 12, 2008

Goldenhook : choose your grandma

December 10, 2008

Xmas shopping at IKEA

Kapsule by Karl

December 08, 2008

Fiat 500 by Diesel

November 25, 2008

Hologram of French goalkeeper by Adidas

November 18, 2008

Orange France : penalty duel

November 17, 2008

The Batak duel

Interactive love at first "site"

November 10, 2008

Crime Medicine made in Sweden

Volkswagen Clever Innovations

November 08, 2008

The Eco Dance

November 07, 2008

No Hunger

October 28, 2008

Feel the flavour

TomTom hooks up with Top Gear

October 20, 2008

Axe Dry France : Canadairman

October 03, 2008

Things to do in Halloween day

September 20, 2008

The Tax Office is your friend

September 16, 2008

Free your instinct

Ferrari, California dreamin'

Roll around the world

Adidas' secrets of style

September 15, 2008

The science of sexiness

The Clinique Scheelboute dilemma

September 12, 2008

Run Cactus Kid, Run by Oasis

Plastic Man, always connected

September 10, 2008

Agent Provocateur Experience

September 02, 2008

HBO Voyeur 2.0

August 27, 2008

Fiat Bravo - Bravo!

August 26, 2008

Nike+ Human Race in Rome

August 24, 2008

Viking Line launches Dance Match

Browse like an Egyptian

August 23, 2008

The sound of Suzuki

August 22, 2008

It's Closed, but it's great

August 20, 2008

Discover the Scirocco reliquary

August 18, 2008

Online noodles marketing

August 11, 2008

The world of Dior Homme

August 05, 2008

The Truth About Smart

July 14, 2008

Ikea wardrobe experience

July 12, 2008

Wall-E pops!

July 07, 2008

The Luchtmacht Experience

July 01, 2008

Volkswagen future vision

June 20, 2008

A new "Next Level" video

May 28, 2008

How Nerdy Are you?

May 18, 2008

Siemens interactive showroom

April 27, 2008

Your perfect Harley Davidson weekend

Heineken Destination Moscow

April 19, 2008

The Ecco endless walk

March 28, 2008

Damn Fuc**ing Tasty

March 26, 2008

Taste a different Fanta

March 25, 2008

The world of Walkman's Komiks

March 22, 2008

The chocolate quiz

March 16, 2008

In an Absolut world

Nokia, the world is your canvas

February 25, 2008

Inside North Kingdom

January 31, 2008

Coca-Cola and the mystery of Ray

January 17, 2008

The Happyness Factory is hiring

January 08, 2008

The McPoland site

January 02, 2008

Mercedes safety video experience

December 30, 2007

Sexy Santa comes from Norway

December 24, 2007

Virgin Mobile launches Facebook Dooblebook

December 18, 2007

The the housekeeping advergame

December 05, 2007

When banners become "alive"...

November 09, 2007

The Volkswagen Drive In

November 06, 2007

Welcome to Blackville

November 01, 2007

Nivea and the Metro(sexuals)

October 31, 2007

eBay, TV advertising 2.0

October 30, 2007

Bacardi Murmansk Route

Audi, it's your turn

October 29, 2007

Don't call and drive

October 25, 2007

EU starts NicoMarket

October 24, 2007

Respect the rules

October 23, 2007

ING Lion goes crazy

October 22, 2007

3G changing history

October 19, 2007

Science Museum, edutainment 2.0

Warm up the house

October 17, 2007

Drive your Tiguan in the jungle

October 16, 2007

Take the challenge and win the NBA

Milk friends for life

The Volkswagen auditions

October 15, 2007

British Airways and Pam Ann

October 11, 2007

Les Nuits Des Clans (part 2)

October 08, 2007

Samsung, simply beautiful

October 07, 2007

Nike Supersonic: run faster to party

October 04, 2007

Desperate heating systems

The other lunch break

October 01, 2007

Winter is back

September 29, 2007

Monopoly in the 2.0 era

Amazon and the Harry Potter mania

September 27, 2007

Are you ready for the Read Fruit Farm?

September 12, 2007

Crazy Norwegian food campaign

September 11, 2007

Dim Dim girls: Rugby for women

September 05, 2007

O2 Stare Out: you blink, you lose

Be a Millionaire (at least online)

August 16, 2007

Gillette Stealth, The Undetectables

June 23, 2007

The Shopping Boys

June 07, 2007

Addictive advergame for Dodge

March 05, 2007

Experience Mercedes in one minute

February 13, 2007

Change your perspective on strong hair

December 12, 2006

Sexy Otto knocks at your door

Jacqmotte 's new Finest Selection

June 21, 2006

Movies are made to be seen

June 13, 2006

Online marketing, Poland and the World Cup

May 04, 2006

The Heineken invasion

May 02, 2006

Kiss my "six pack"

You'll better learn some English

April 19, 2006

Frozen pizza and viral marketing B2B

April 06, 2006

New Megan, weird but interesting (link now ok)

March 28, 2006

Men's toilet guerilla marketing

February 01, 2006

The Olympic challenge with Google Earth (and Fiat)

January 29, 2006

Du bist Deutschland

January 18, 2006

Ford revamps your job

January 17, 2006

Be fresh, ski better

January 06, 2006

Switzerland "for women only"

January 05, 2006

Go, before it's too late

December 22, 2005

The streakers game

December 14, 2005

You really need to get away

December 12, 2005

Help Joe brushing his teeth

December 06, 2005

The Martini Olive Oil

November 27, 2005

The Samsung D600 Mystery

November 24, 2005

Forget Pacman, now it's Pakman!

Greenpeace goes viral

November 22, 2005

Online, against alcohol consumption

November 21, 2005

Young Europeans favourite sport? Surfing!

November 17, 2005

Durex: let the beast go :-)

We don't have enough donors

The sleeping beauty (guerrilla style)

November 16, 2005

Get to the point

November 10, 2005

Take the babes to the limit...

November 08, 2005

Adobe fights software piracy with advertainment

November 03, 2005

Hello Moto, 3G is here!

Pioneer: Need more space?

It's Beaujolais Nouveau time (online)

Buzz marketing ideas Adidas football

October 28, 2005

User generated content and 3G phones

October 27, 2005

Basic Instint... Sharon Stone (revised)

Online marketing to kids: Nestlé Picoland

October 26, 2005

Mentos Sheep Volley

King Kong eats Pringles

October 25, 2005

Wallace & Gromit for Renault

Wanna be a football star?

A Midsummer night's advergame

October 24, 2005

Norwich Unionlaunches nicely cheesy quiz

October 21, 2005

Murders, she wrote

October 20, 2005

Nine fads to ignore

"Absolut-style" branded entertainment

The Irish Dancing Game

Chateau Frank: play & win a castle

October 19, 2005

Sadomaso viral made in Italy

Thanks for your feedback

October 11, 2005

The Bud drunk superhero

October 10, 2005

O2: trick or treat?

Interactive movie trailer for Audi

October 09, 2005

Home Improvisation spoofs DIY shows

The Playstation duel

October 07, 2005

The Absolut beer celebration

October 06, 2005

Fnac, what's your excuse?

October 05, 2005

Citroen resurrects the Fonz

October 04, 2005

Slow down, cowboy

September 29, 2005

Vatican angry over new Playstation ad

September 28, 2005

Renault "viral" safety campaign

September 27, 2005

Bread is life

The Slim Fast Jail

Window shopping and bluetooth marketing

Boom time for food ads in the UK

That's a vacuum cleaner!

September 26, 2005

Another viral for Tim Burton

September 23, 2005

The old woman and the bike

Advertising to dogs

September 22, 2005

The first World Cup advergame

September 21, 2005

Nike: always on the run

The Eurostar viral casting

September 20, 2005

Ford billboards: look who's talking now

MTV, share what you have inside

September 15, 2005

Text and recycle in London

September 14, 2005

Virgin Express: pee & win campaign

September 13, 2005

Word-of-mouth for the new Renault Clio

Tommy Hilfiger on air in Europe

September 11, 2005

Fan Club Germany, an advertising challenge for Germans

September 10, 2005

Online campaigns for Sony Playstation

September 07, 2005

Husbands for sale for Desperate Housewives

Scan the barcode and win with your camera phone

September 06, 2005

Diet Coke presents Hotel You

September 05, 2005

SMS and win Beckham

August 26, 2005

Nike, fresh Air Max viral videos

August 25, 2005

Text your worst ever fashion mistake and win with Nivea

August 24, 2005

The new Playstation is here

August 19, 2005

MTV: join the Kabuki Battle!

Read it, before Hollywood does

August 15, 2005

Eco bus

Table top cricket advergame

August 13, 2005

Heinz (very) Hot Ketchup

August 12, 2005

"Memorable movie moments" mobile competition

Mobile coupons and traditional marketing

Fashion victim

August 11, 2005

The Ugly Duck virals

Renault Mégane viral video

Viral game to promote music single

August 10, 2005

The Hansaplast Rockstar

Pilot, the pleasure of writing

August 09, 2005

The new Golf is coming

August 08, 2005

BT Broadband bets on iTunes

3 UK kicks off mobile viral marketing effort

August 05, 2005

A mobile advergame for Range Rover

Coldplay's mobile promotion proves successful

August 04, 2005

MSN's Creative Showcase: June winners

007 will drive a Fiat Panda

Sexy men banned from alcohol ads

August 02, 2005

Celebrity magazine launches WAP portal

McDonald's baby food

Are looking for more cool interactive ideas? Check the archives


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