August 20, 2008
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| Discover the Scirocco reliquary |
Needless to say, in Germany they know who to build great cars, and how to build websites that present cars in the right way. The latest work we are talking about is by Tribal DDB Hamburg, that created an online experience for the new Scirocco by Volkswagen.
There is a lot of content to explore starting from the chrystal box where the car is kept that looks like a reliquary. Users have two options for the navigation, they can either follow the storytelling in video to get an overview of the car (style, performance and experience), or they can decide to find out all the details going through a good amount of text and videos.
Continue reading... "Discover the Scirocco reliquary"
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August 18, 2008
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| Online noodles marketing |
From the UK, an interesting application of online geo marketing. Wagamama, an Asian chain with over 60 restaurants in the country, is about to start its first online campaign in partnership with Multimap. Their idea is to target anyone preparing to visit an area near any of their shops. As explained on Brand Republic, a message will appear on the screen calling for people to "click here for noodles in this area". Then, on click, all the restaurants in the area will be pinpointed on the map in detail.
I very much like the idea. It's a smart way to mix geo targeted and affinity marketing.
Continue reading... "Online noodles marketing"
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August 11, 2008
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| The world of Dior Homme |
In France, Dior is online with a new website to promote its cosmetics for men. The experience begins with a very nice 3D video that takes the user throughout the entire products range, with the possibility to click and further explore specific cosmetics.
It's quite new to see such a sophisticated approach to online marketing cosmetics for men. It clearly shows there is a big business behind the category, but also that the target they aim to reach is the affluent 30 to 40 years old man that frequently goes online and expects quality and a touch of luxury from the products as well as from the website that presents them.
The agency is Happy End.
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August 05, 2008
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| The Truth About Smart |
From the UK, a lovely piece of work by Agency Republic to promote the Mercedes-Benz Smart ForTwo. The truth about Smart is definitely a great example of interactive storytelling: simple, wit and even very informative.
The experience is divided in five chapters and the journey is accompained by a narrator that explains the car characteristics' and engages users in humorous interactions. The navigation through the five videos is smooth, engaging and even relaxing I would say... In a way, I felt like I was watching a BBC documentary mixed with a light version of Little Britain.
Continue reading... "The Truth About Smart"
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July 14, 2008
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| Ikea wardrobe experience |
In Sweden Ikea and Forsman & Bodenfors are back with a crazy "in the wardrobe" experience. A great branding campaign where music plays a key role to entertain and drive further exploration of the site.
The characters in each room are weird enough to get your attention and make you wonder "what the hell is going on here?". From the superheroes to the mustached twins, Ikea seems to be able to content (and contain) everybody.
Continue reading... "Ikea wardrobe experience"
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July 12, 2008
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| Wall-E pops! |
Wall-E will debut at the end of the month in The Netherlands, and to promote it Disney & Pixar have launched a local version of the movie website working together with Jongenlui.
The site isn't particularly cool as it looks like an old good and flat JPG, however the advergames section makes the difference with four very nicely developed games. In particular, have a look at the addictive "pop-up game".
via.
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July 07, 2008
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| The Luchtmacht Experience |
Armies around the world are taking online recruitment very seriously, even more than brands I would say. The latest example I'd like to share with you comes from The Netherlands, where the Luchtmacht has recently launched an online experience to unveil its world to the young Dutch.
The website is absolutely amazing. I can't say whether it really depicts the reality of the Dutch Airforce, but I know that if their goal was to impress young users, the results is surely impressive, at least from a Flash/design point of view.
Continue reading... "The Luchtmacht Experience"
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July 01, 2008
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| Volkswagen future vision |
In Germany Volkswagen has launched a futuristic website to explain its eco-friendly approach to car-engineering. Everything is in German, but the site is visual enough to allow you having a good overview of the project even if you don't speak the language.
At first sight everything looks very nice and well designed. However if you spend one more minute on the site you realize there is no interactivity (if it's there I wasn't able to find it), it's just storytelling or, better, brand preaching about what they do or will do to produce eco-friendly cars. In my opinion it's a lost occasion, their online project is a good idea, but it's a pity they missed the chance to build a minimum connection with the public. What do you think?
The agency is ArgonautenG2.
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June 20, 2008
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| A new "Next Level" video |
This is our latest work for the Italian Next Level campaign. A short film to celebrate Pirlo and his cursed free kick. Directed by Acne, produced by Filmmaster. Enjoy!
At the end of the video the bumper says: "The cursed free kick is Next Level".
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May 28, 2008
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| How Nerdy Are you? |
In Belgium, a weird website has recently appeared. How Nerdy Are You? is a project launched to state your level of "nerdiness" (my God what an awful word!).
The site features a series of quick and amusing elements: a test, a nerd "generator" and a nerd "kit" to be downloaded and used in the offline world.
Continue reading... "How Nerdy Are you?"
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May 18, 2008
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| Siemens interactive showroom |
From Sweden, a good example of how a kitchen appliance online showroom can become cool. The brand is Siemens, the agency is Ymer, the result is quite impressive.
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April 27, 2008
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| Your perfect Harley Davidson weekend |
In Benelux, Harley Davidson has launched a online marketing effort called "Your perfect Harley Davidson week-end".
Through an interactive storytelling mechanism, visitors are asked to express their preferences and build up their ideal week-end, from Saturday to Sunday choosing from a range of different activities. At the end of the two days, they are presented with the Harley Davidson model that better fits their lifestyle and tastes.
Continue reading... "Your perfect Harley Davidson weekend"
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| Heineken Destination Moscow |
The quiz is probably the simplest form of interaction you can use in online marketing. And most of the quiz often end up being also the poorest examples of interactive marketing you find around. But it doesn't have to be always like this, as Heineken demonstrates with its Destination Moscow action.
Created by Born05, the website delivers a great experience, through an excellent sound design and an accurate art direction. The quiz presents you with five questions, if you get them right, you can win tickets for the Champions League final next May in Moscow.
So next time you feel like complaining because your client is not brave at all and just wants to have a "quiz", think again, remember of Destination Moscow and, as Elvis used to say, "do something worth remembering"!
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April 19, 2008
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The Ecco endless walk
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March 28, 2008
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Damn Fuc**ing Tasty
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March 26, 2008
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Taste a different Fanta
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March 25, 2008
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The world of Walkman's Komiks
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March 22, 2008
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The chocolate quiz
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March 16, 2008
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In an Absolut world
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Nokia, the world is your canvas
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February 25, 2008
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Inside North Kingdom
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January 31, 2008
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Coca-Cola and the mystery of Ray
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January 17, 2008
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The Happyness Factory is hiring
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January 08, 2008
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The McPoland site
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January 02, 2008
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Mercedes safety video experience
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December 30, 2007
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Sexy Santa comes from Norway
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December 24, 2007
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Virgin Mobile launches Facebook Dooblebook
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December 18, 2007
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The the housekeeping advergame
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December 05, 2007
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When banners become "alive"...
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November 09, 2007
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The Volkswagen Drive In
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November 06, 2007
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Welcome to Blackville
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November 01, 2007
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Nivea and the Metro(sexuals)
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October 31, 2007
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eBay, TV advertising 2.0
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October 30, 2007
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Bacardi Murmansk Route
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Audi, it's your turn
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October 29, 2007
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Don't call and drive
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October 25, 2007
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EU starts NicoMarket
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October 24, 2007
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Respect the rules
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October 23, 2007
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ING Lion goes crazy
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October 22, 2007
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3G changing history
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October 19, 2007
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Science Museum, edutainment 2.0
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Warm up the house
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October 17, 2007
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Drive your Tiguan in the jungle
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October 16, 2007
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Take the challenge and win the NBA
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Milk friends for life
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The Volkswagen auditions
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October 15, 2007
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British Airways and Pam Ann
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October 11, 2007
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Les Nuits Des Clans (part 2)
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October 08, 2007
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Samsung, simply beautiful
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October 07, 2007
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Nike Supersonic: run faster to party
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October 04, 2007
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Desperate heating systems
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The other lunch break
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October 01, 2007
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Winter is back
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September 29, 2007
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Monopoly in the 2.0 era
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Amazon and the Harry Potter mania
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September 27, 2007
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Are you ready for the Read Fruit Farm?
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September 12, 2007
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Crazy Norwegian food campaign
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September 11, 2007
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Dim Dim girls: Rugby for women
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September 05, 2007
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O2 Stare Out: you blink, you lose
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Be a Millionaire (at least online)
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August 16, 2007
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Gillette Stealth, The Undetectables
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June 23, 2007
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The Shopping Boys
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June 07, 2007
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Addictive advergame for Dodge
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March 05, 2007
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Experience Mercedes in one minute
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February 13, 2007
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Change your perspective on strong hair
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December 12, 2006
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Sexy Otto knocks at your door
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Jacqmotte 's new Finest Selection
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June 21, 2006
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Movies are made to be seen
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June 13, 2006
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Online marketing, Poland and the World Cup
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May 04, 2006
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The Heineken invasion
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May 02, 2006
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Kiss my "six pack"
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You'll better learn some English
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April 19, 2006
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Frozen pizza and viral marketing B2B
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April 06, 2006
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New Megan, weird but interesting (link now ok)
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March 28, 2006
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Men's toilet guerilla marketing
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February 01, 2006
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The Olympic challenge with Google Earth (and Fiat)
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January 29, 2006
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Du bist Deutschland
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January 18, 2006
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Ford revamps your job
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January 17, 2006
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Be fresh, ski better
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January 06, 2006
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Switzerland "for women only"
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January 05, 2006
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Go, before it's too late
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December 22, 2005
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The streakers game
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December 14, 2005
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You really need to get away
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December 12, 2005
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Help Joe brushing his teeth
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December 06, 2005
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The Martini Olive Oil
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November 27, 2005
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The Samsung D600 Mystery
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November 24, 2005
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Forget Pacman, now it's Pakman!
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Greenpeace goes viral
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November 22, 2005
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Online, against alcohol consumption
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November 21, 2005
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Young Europeans favourite sport? Surfing!
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November 17, 2005
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Durex: let the beast go :-)
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We don't have enough donors
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The sleeping beauty (guerrilla style)
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November 16, 2005
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Get to the point
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November 10, 2005
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Take the babes to the limit...
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November 08, 2005
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Adobe fights software piracy with advertainment
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November 03, 2005
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Hello Moto, 3G is here!
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Pioneer: Need more space?
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It's Beaujolais Nouveau time (online)
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Buzz marketing ideas Adidas football
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October 28, 2005
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User generated content and 3G phones
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