Needless to say, in Germany they know who to build great cars, and how to build websites that present cars in the right way. The latest work we are talking about is by Tribal DDB Hamburg, that created an online experience for the new Scirocco by Volkswagen.

There is a lot of content to explore starting from the chrystal box where the car is kept that looks like a reliquary. Users have two options for the navigation, they can either follow the storytelling in video to get an overview of the car (style, performance and experience), or they can decide to find out all the details going through a good amount of text and videos.

From the UK, an interesting application of online geo marketing. Wagamama, an Asian chain with over 60 restaurants in the country, is about to start its first online campaign in partnership with Multimap. Their idea is to target anyone preparing to visit an area near any of their shops. As explained on Brand Republic, a message will appear on the screen calling for people to "click here for noodles in this area". Then, on click, all the restaurants in the area will be pinpointed on the map in detail.

I very much like the idea. It's a smart way to mix geo targeted and affinity marketing.

In France, Dior is online with a new website to promote its cosmetics for men. The experience begins with a very nice 3D video that takes the user throughout the entire products range, with the possibility to click and further explore specific cosmetics.

It's quite new to see such a sophisticated approach to online marketing cosmetics for men. It clearly shows there is a big business behind the category, but also that the target they aim to reach is the affluent 30 to 40 years old man that frequently goes online and expects quality and a touch of luxury from the products as well as from the website that presents them.

The agency is Happy End.

From the UK, a lovely piece of work by Agency Republic to promote the Mercedes-Benz Smart ForTwo. The truth about Smart is definitely a great example of interactive storytelling: simple, wit and even very informative.

The experience is divided in five chapters and the journey is accompained by a narrator that explains the car characteristics' and engages users in humorous interactions. The navigation through the five videos is smooth, engaging and even relaxing I would say... In a way, I felt like I was watching a BBC documentary mixed with a light version of Little Britain.

In Sweden Ikea and Forsman & Bodenfors are back with a crazy "in the wardrobe" experience. A great branding campaign where music plays a key role to entertain and drive further exploration of the site.

The characters in each room are weird enough to get your attention and make you wonder "what the hell is going on here?". From the superheroes to the mustached twins, Ikea seems to be able to content (and contain) everybody.

Wall-E will debut at the end of the month in The Netherlands, and to promote it Disney & Pixar have launched a local version of the movie website working together with Jongenlui.

The site isn't particularly cool as it looks like an old good and flat JPG, however the advergames section makes the difference with four very nicely developed games. In particular, have a look at the addictive "pop-up game".

via.

Armies around the world are taking online recruitment very seriously, even more than brands I would say. The latest example I'd like to share with you comes from The Netherlands, where the Luchtmacht has recently launched an online experience to unveil its world to the young Dutch.

The website is absolutely amazing. I can't say whether it really depicts the reality of the Dutch Airforce, but I know that if their goal was to impress young users, the results is surely impressive, at least from a Flash/design point of view.

In Germany Volkswagen has launched a futuristic website to explain its eco-friendly approach to car-engineering. Everything is in German, but the site is visual enough to allow you having a good overview of the project even if you don't speak the language.

At first sight everything looks very nice and well designed. However if you spend one more minute on the site you realize there is no interactivity (if it's there I wasn't able to find it), it's just storytelling or, better, brand preaching about what they do or will do to produce eco-friendly cars. In my opinion it's a lost occasion, their online project is a good idea, but it's a pity they missed the chance to build a minimum connection with the public. What do you think?

The agency is ArgonautenG2.

This is our latest work for the Italian Next Level campaign. A short film to celebrate Pirlo and his cursed free kick. Directed by Acne, produced by Filmmaster. Enjoy!

At the end of the video the bumper says: "The cursed free kick is Next Level".

In Belgium, a weird website has recently appeared. How Nerdy Are You? is a project launched to state your level of "nerdiness" (my God what an awful word!).

The site features a series of quick and amusing elements: a test, a nerd "generator" and a nerd "kit" to be downloaded and used in the offline world.

From Sweden, a good example of how a kitchen appliance online showroom can become cool. The brand is Siemens, the agency is Ymer, the result is quite impressive.

In Benelux, Harley Davidson has launched a online marketing effort called "Your perfect Harley Davidson week-end".

Through an interactive storytelling mechanism, visitors are asked to express their preferences and build up their ideal week-end, from Saturday to Sunday choosing from a range of different activities. At the end of the two days, they are presented with the Harley Davidson model that better fits their lifestyle and tastes.

The quiz is probably the simplest form of interaction you can use in online marketing. And most of the quiz often end up being also the poorest examples of interactive marketing you find around. But it doesn't have to be always like this, as Heineken demonstrates with its Destination Moscow action.

Created by Born05, the website delivers a great experience, through an excellent sound design and an accurate art direction. The quiz presents you with five questions, if you get them right, you can win tickets for the Champions League final next May in Moscow.

So next time you feel like complaining because your client is not brave at all and just wants to have a "quiz", think again, remember of Destination Moscow and, as Elvis used to say, "do something worth remembering"!

The Ecco endless walk

Damn Fuc**ing Tasty

Taste a different Fanta

The world of Walkman's Komiks

The chocolate quiz

In an Absolut world

Nokia, the world is your canvas

Inside North Kingdom

Coca-Cola and the mystery of Ray

The Happyness Factory is hiring

The McPoland site

Mercedes safety video experience

Sexy Santa comes from Norway

Virgin Mobile launches Facebook Dooblebook

The the housekeeping advergame

When banners become "alive"...

The Volkswagen Drive In

Welcome to Blackville

Nivea and the Metro(sexuals)

eBay, TV advertising 2.0

Bacardi Murmansk Route

Audi, it's your turn

Don't call and drive

EU starts NicoMarket

Respect the rules

ING Lion goes crazy

3G changing history

Science Museum, edutainment 2.0

Warm up the house

Drive your Tiguan in the jungle

Take the challenge and win the NBA

Milk friends for life

The Volkswagen auditions

British Airways and Pam Ann

Les Nuits Des Clans (part 2)

Samsung, simply beautiful

Nike Supersonic: run faster to party

Desperate heating systems

The other lunch break

Winter is back

Monopoly in the 2.0 era

Amazon and the Harry Potter mania

Are you ready for the Read Fruit Farm?

Crazy Norwegian food campaign

Dim Dim girls: Rugby for women

O2 Stare Out: you blink, you lose

Be a Millionaire (at least online)

Gillette Stealth, The Undetectables

The Shopping Boys

Addictive advergame for Dodge

Experience Mercedes in one minute

Change your perspective on strong hair

Sexy Otto knocks at your door

Jacqmotte 's new Finest Selection

Movies are made to be seen

Online marketing, Poland and the World Cup

The Heineken invasion

Kiss my "six pack"

You'll better learn some English

Frozen pizza and viral marketing B2B

New Megan, weird but interesting (link now ok)

Men's toilet guerilla marketing

The Olympic challenge with Google Earth (and Fiat)

Du bist Deutschland

Ford revamps your job

Be fresh, ski better

Switzerland "for women only"

Go, before it's too late

The streakers game

You really need to get away

Help Joe brushing his teeth

The Martini Olive Oil

The Samsung D600 Mystery

Forget Pacman, now it's Pakman!

Greenpeace goes viral

Online, against alcohol consumption

Young Europeans favourite sport? Surfing!

Durex: let the beast go :-)

We don't have enough donors

The sleeping beauty (guerrilla style)

Get to the point

Take the babes to the limit...

Adobe fights software piracy with advertainment

Hello Moto, 3G is here!

Pioneer: Need more space?

It's Beaujolais Nouveau time (online)

Buzz marketing ideas Adidas football

User generated content and 3G phones