NikeWomen Training Club is an updated version of Nike Women iPhone training app, that gives users their own personal trainer with over 60 custom-built workouts featuring audio guidance and on-demand instruction. What i love the most is the scalable factor of it and how it connects users with the Nike experience.
A different (available) shoe everyday, no matter what the weather is, is the concept for this lovely iPad weather application done by HerraizSoto&Co; for Camper, called "Have a Camper Day", where meteorological elements have been made from pret-a-porter materials, and then turnedinto musical instruments that react to touch.
I was eager to see what Dior would come up with after i saw this teaser a few days ago. The outcome is this gorgeous 6 minutes extravaganza, featuring Marion Cotillard and Ian McKellen:
You'll find further information (including a making-of) at Lady Dior website.
Love this way of using the concept of Twitter "follower", transforming it into people running because they want to follow you, from BBDO Argentina for Nike and its 10k race in Buenos Aires:
I'm pretty sure that Martina is gonna love this Youtique channel done by Poke London for French Connection, where you can browse different videos using that new annotations that allows sending the user to an external content, in this case, the online shop, for every thing that you see in each video.
A simple and smart idea on how to drive sales straight from an online content, there is further info here.
A new one from Uniqlo, Lucky Counter: You tweet about a product and its price will come down for everybody, loving the social interaction around the whole thing.
You've probably seen these Adidas Originals sneaker collection, based on Star Wars characters. Then it's time to go to Mos Eisley Cantina (needless to say that Snoop Dogg with a lightsaber is far more scarier than Luke Skywalker)
You may have experienced (suffered ?) some hoaxes on this April fools' day...
Among the pranks and fakes issued by media publishers and brands today, Nike got my vote.
To be fully transparent, I must (re)say, not only Nike is my client, I am also a big fan of the brand,
nevertheless I didn't work on that project and I truly liked it when I discovered it today.
If you have always wondered where the air of the Nike Air shoes is coming from, Nike revealed its secret today :
I just stumbled upon this beautiful Facebook app called Lookbook, developed by Gap to promote their 1969 Premium Jeans Collection. Using a simple interface to find the perfect match of your choice, the thing i liked the most was the availability of going to the GAP site in order to buy that outfit that you chose at the Facebook app.
Then, as always happens when a new "platform" is being so frequently used, somebody gives it a twist and bring the dynamic into ad world, as the smart guys from Poke London did for French Connection (a so-called high street fashion brand) and its blog called Manifesto. Seduce a woman at Chatroulette! and send the proof of that to win a 250 pounds voucher.
This promo was then objected by some women, claiming that they also wanted the right of earning the voucher, so the rules were "corrected", women can participate... but they also have to seduce a woman. Smart and a bit of punk, just as Chatroulette!
Last weekend i received a link to this video, where somebody from supertalented KokoKaka showed how their new website for Wrangler was supposed to work, this was a hell of a teaser:
Then, the site came alive on Tuesday, and i must say that is one of the most delightful experiences i've seen lately. A simple idea with a beautiful execution, "delightful" is the word for me, as dressing/undressing the guy to the rhythm of the music is absolutely memorable.
Probably Martina has something to say related to the shopping experience (there is not) and there's no much more than that, but having the whole video or the song for download makes me say "yay!", it closes the whole experience and makes this jeans collection a one to remember for this year.
