Cool campaign from Skittles, going full on the live element. Enter an update and 15min later, you'll get your update visualized by a real person in a YouTube video. A whole battery of Skittles call centre peeps are working at office hours (UK) to make it all happen. A worthy follow up to the semi-live Old Spice personalized YouTube attack, earlier this year.
This one is a one from us. Cerveza Indio probably has one of the best brand stories in Mexico, as its original name was "Cuautehmoc" (an aztec king), but apparently nobody called the product (a bottle of beer) by that name but by referring to it as "El indio" ("The indian", because of the character on the label). And in the end, the brand decided to rename itself as "Indio".
In the spirit of that, the brand releases every year some special editions with different labels, trying to pay a tribute to that mexican urban culture that inspired its name, so "Etiquetas" is a website containing some stories we created for each label, i.e., the "Loteria" ("lottery") one:
You can check the other ones at "Etiquetas" website.
To promote its roll pack, Cadbury is using the YouTube video player its own crazy way.
Kind of a way to think "out of the box".
Too bad you can't embed it, as it just a technological optical illusion, but one can enjoy the little bit of non sense fun and craziness the chocolate brand provides once again.
This campaign has been rolled out by Saatchi & Saatchi for Cadbury Australia.
You might know Dutch apple cider brand Jillz from their almost controversial commercial Fresh Men, back in 2009. This week they launched a follow up. Clearly targeted on women, it features the same spicy over the top men again. But the call for action makes it interesting. They want you to vote against the rule that doesn't allow football players to take off their shirt after a goal. This way, the upcoming World Cup football in South Africa should become interesting for women too.
Last week, a teaser on several Dutch TV channels announced a new talentshow called Men With Talent. As there was no further information available, confusion was around. But today it turned out to be the new Heineken commercial, making fun of the talentshow overload we're experiencing. Men With Talent is the official and worthy follow up on the highly successful Walk In Fridge commercial.
Last year, while writing about the maturity of argentinean digital industry i came upon a campaign for Paso de los Toros, a bitter tonic water. This year they're back, with some extended features that takes the user to an interesting online-offline-online-offline trip:
This is an hilarious and brilliant way to promote your beer in Argentina, by Del Campo, Nazca Saatchi and Saatchi for Andes. Any description i provide wouldn't be worthy of the campaign itself, so check this video out to see what is it about:
Everybody needs a website. Even a banana. Chiquita has recently launched an heavy Flash website to promote its bananas. To be honest the website has nice visuals but it's pretty dull in contents. A banana is a funny product, there are so many things to invent with it (don't get me wrong!! :-) that I would have expected Chiquita to crazy and use more irony.
Did you know that behind Google there is an old, fast and wise librarian? See it yourself at www.insideyoursearch.com. Of course she's fast and effective because she eats Weetabix...
I can't help having contrasting feelings about this campaign. At first I found it smart and simple, but now I'm not sure about the idea of relying on another brand popularity to sell another brand. I find it kind of weak and surely applyable to more brands than just Weetabix.
Martini Netherlands released this entertaining film, featuring some pretty people having their 'Martini Moments'. Interesting is the fact that it is a web only film, which is still pretty unique in Holland. When distributed right, such film can set the emotion around your brand, which can be very valuable. Hope to see more..
Pt 2 of Birds Vs Humans this afternoon. I was delivered a locked wooden box which had a tag on the front that asked me to revisit the website. Once I did that I was given a code to unlock the box. Inside was a stack of fresh apples and a cooler filled with ice and bottles of the new cider 5 Seeds. The facebook page also had further content uploaded revealing the creative idea behind all the hype. Cool hype campaign and looks like the production values are huge! The agency is Holler.
