As part of a new campaign from Rexona (Sure in the UK, Degree in the US) launching a deodorant called V12 (which is based on the concept of cars, speed and tuning you into the best version of yourself), we released this Facebook app called "The ultimate Alter Machine" a few weeks ago, where you can complete a little quiz that allows you to see your personality in the form of a massively tuned car.
If you ever wondered which car would you be, give it a try, you might like that :)
This one is a one from us that we did last autumn for Rexona Teens, a deodorant for teenagers that, being always the same product, changes its tagline every year, "Dance and teens", "Love and teens" or, in this case "Fans and teens".
To support this last one we created a little promo using a Facebook app called "Your line of fans", that allows you to show if you're a better fan than others, and you're required to create the longest line to support your favorite artist, inviting your friends to be formed in your line (and then the friends of your friends), so you could use the line to try it to be the longest and also to meet new friends that share with you the same interest in that artist.
In the end, the longest line (whoever the artist is) could get some tickets to attend some shows from that artist (looks like Jonas Brothers rule for teens) Here's a little video explaining the project:
In Japan, Shisheido has launched a website featuring an interactive manga to connect with its young consumers. It's a kind of a weird experience for a Western European consumer as I am, but it's pretty interesting to see how beauty communication changes from country to country.
To me, it's quite unusual to see a website for a beauty product without a single photo but again, it's a good lesson to learn. For global brands one size (one tone of voice/visual style) doesn't fit all.
Luli Fernandez is one of the most beautiful stars in argentinean television and now she's also starring on this website called "Sin pelo no es lo mismo" ("without hair it isn't the same) done by BBDO Argentina for Head and Shoulders shampoo (emphazising the hair protection factor), where you have to pick the right lines to get a date with her.
Nicely done and making a good use of 3D sound, what a pity it's only in spanish, would be nice if there was an english version or at least some subtitles to get its audience bigger.
"In bed" is a wonderful and well-crafted site on a non-easy subject as it is erectile dysfunction. Through a series of beautiful animations we can follow a man's journey from being so troubled because of his problem to become a self-confident guy with no problems at all in this field anymore.
In Japan Axe is back with a new weird but cool campaign. Axe in the Dark is an amusing advergame inspired to horror movies full of monsters and with one hero who will (or could) rescue the girl. Everything takes place in a dark cinema hall: the player moves around with the keyboard, trying to avoid to meet the monster and, at the same time, looking for or, better, smelling for the hero who will save her. Make sure to use the hearphones to play.
Once again Axe manages to surprise us. For sure they don't lack in originality!!
This morning, when I opened Valerie's email at first I thought... ehm, what the hell is she sending me... even if I'm a woman, I don't want to go online to learn more about "those days"... But then I put on my professional "mask", I gave the website a look, and I changed my mind.
Arc Worldwide Singapore did an excellent job in handling a taboo topic such as the menstrual cycle. And they did well because they thought differently. Instead of thinking about the product they were asked to promote, they thought about the consumers and about what really matters to them.
Developed by Kanoti for NHS Brighton and Hove, Fighting fit for business is a little website that shows through gorgeous characters and animations the do's and dont's for having a healthy life even when you spend lot of time at work.
Guess what ... Some other racing games ! But this time you don't drive usual cars.
In the Red Bull one, you drive a soap box.
This site is pretty nice and the 3D environment is very well produced. The visuals and the all atmosphere really remind me of Little Big Planet ones. You can build your own soap box, your own track, customize your avatar, and compete against others. The game is to promote the soap box races that Red Bull is running across Europe.
From South Korea, a website with a nice interface to talk about a topic that is not so nice: acne. Cleocint is an antibiotic used to treat the problem, and as you can easily imagine, it is not an easy product to promote.
Usually to talk about pimples agencies either come up with something extremely funny (and disgusting) or extremely serious. In Cleocint's case we see a different approach, probably more childish, but surely interesing and definitely not disgusting.
In France, Dior is online with a website to complete the communication action around its fragrance Miss Dior Cherie.
Since the key (and most expensive) part of the campaign is the TV spot directed by Sofia Coppola, the site is built around so, at first sight, you might think "yes, nice but it's nothing new". I tend to agree, the book interface has been done already hundreds of times, but I still think the Miss Dior Cherie site is still a good work to point out. And I'm not saying this because of the nice visuals or the beautiful music that welcomes visitors.
