Category Archives: Mobile campaigns

Net A Porter Window Shopping

To celebrate the launch of ‘Karl’ by Karl Lagerfeld, a range available exclusively at Net-a-Porter, the online fashion giant produced a real window shopping experience. Fashionistas are invited to come to shop fronts in Paris, New York, London, Munich and Sydney. There they can use the Net-A-Porter mobile app to scan, inspect and buy the hottest items. Read more…

Crash Weddings like a Pro

R/GA’s Eric Schlakman has come up with an evil genius app that might change the face of many wedding parties to come. Using publicly available data from wedding directories ‘Crash Corsage’ lets you find weddings in your vicinity, tells you the couple’s names, a few details about how they met and the required dress code. Read more…

Heineken opens your QR world

Wearing a slogan on your t-shirt is so passé. This summer Heineken Poland have used customised QR codes to let you say what needs to be said. Punters at the Heineken Open’er Music Festival were able to get personal statements encoded and turned into QR code stickers. Other festival guests could then scan the codes and strike up a conversation based on the statements. Read more…

Buffer Busters get away in an Urban Dash

Augmented Reality games are heating up in different parts of the world: As MINI’s Getaway had proven that Stockholm can unite in a hunt for an elusive MINI Countryman, New Balance in New York and Vodafone in Germany are following in their (running) footsteps. The aim: use smartphones to move people into stores. Read more…

Samsung Space Balloon: tweet at 100,000 feet

Samsung Mobile Japan decided to honour their Galaxy S II with a proper space project, sending the phone into our stratosphere today. The Galaxy is held by an astronaut doll tied to a space balloon. In contrast to Toshiba’s Space Chair project from 2009, this endeavour is more than a film. Produced by the mighty Bascule, it literally tests the outer limits of social media and shows that Android phones can indeed go further than iPhones. With Space Balloon you can watch a live Ustream (on your own Galaxy if you wish) and see your own tweets at 100,000 feet.

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Mobile for humans

A couple of mobile campaigns i’ve loved recently. First one is “Ringtowns”, from Ogilvy Guatemala and their client Claro, using ringtones as a device of spreading the service itself, naming them after all the cities in the country (click the image to see the video explaining the case): The other one is “Os Ringtonicos” (“The Ringtonics”), from Almap BBDO for an NGO called “Casa do Zezinho”, whose kids recorded ringtones using their voices to raise money for buying musical instruments: Like them because they’re so human, using mobility as a tool instead of just as a channel.

Bad hair day with Opel Tigra

Car manufacturer Opel in Germany has launched a pre-campaign for the new Tigra TwinTop on www.total-verfoehnt.de (basically that means ‘totally messed by blow-dryer’). Main objective is to test if your hairstyle stands the new Opel Tigra TwinTop. Clou is the combination of the online and mobile channel: on entering the site, users can subscribe with their mobile phone number. The supervisor of the hairstyle experiment Professor Windaloopie is than calling the users on cell phone inviting them for a test drive weekend.

Red Bull Flugtag mobile sold out

Next Sunday Red Bull will be in Rotterdam (NL) with the first edition of the Dutch Red Bull Flugtag. The tickets for the event have been sold only via mobile. In two weeks, HotSMS managed to distribute 12.000 tickets, using a combination of premium SMS and Internet to verify the codes. SMS advertising and a mobile game are also part of the Red Bull campaign still in The Netherlands.

Virgin Music picks Mobileway

Mobileway has been chosen by Virgin Music, part of The EMI Group, as the mobile marketing partner for the launch of the latest singles from pop groups, Blue & Atomic Kitten in France. The month-long marketing campaign set to be launched by Virgin Music features an instant win competition which will allow fans to win a host of prizes, and a channel for participants to send in their details and preferences to form part of a new Virgin Music fan club. More details in the press release on Mobileway Web site.

All your questions on Premium Rate SMS, answered…

Premium rate SMS (PSMS) is the term that describes the charging of a premium to consumers, for a text message that is either sent or received by their mobile phone. On Flytext website, Thomas Schuster answers a lot of questions concerning Premium Rate SMS. It’s a very interesting contribute that helps understanding how to run a wireless campaign. Recently the Flytext mobile campaign Movie Rewind has been featured in a case study presented on Revolution Magazine. Movie Rewind targeted an audience aged 16-35 with competitions linked to films such as Lethal Weapon, Dirty Harry, The Rock, City of Angels and Erin Brockovich.