To promote its roll pack, Cadbury is using the YouTube video player its own crazy way.
Kind of a way to think "out of the box".
Too bad you can't embed it, as it just a technological optical illusion, but one can enjoy the little bit of non sense fun and craziness the chocolate brand provides once again.
This campaign has been rolled out by Saatchi & Saatchi for Cadbury Australia.
From Oz - I'm sure I've seen this type of idea before (the freeze motion to view product details but can't remember where - was it done by Uniqlo??) Anyway Jay Jays Dance Off 3D is an interactive catalogue - a mash up of fashion, music & movement. Check out all the dancers & find the codeword for 20% off in store.
Users can get their 3D glasses in-store. Nice idea but having to go to a retail outlet and then return to the site seems like a lot of work just to see the seasons range (which you would have already done if you actually went in-store to get the glasses).
Aren't we tired of campaigns based on UGC? I would say YES, but probably consumers have a different opinion, especially if you offer them to appear on TV as a reward for the (silly) things you ask them to do. In Australia, for example, GPY&R; Melbourne challenged its audience to eat a Picnic in the space of a :30 commercial break. People filmed themselves and uploaded the videos on www.itsnopicnic.tv.
The best videos have become part of the Picnic TV campaign, and have gone on air. According to Picnic PR people, over 200 different videos have been broadcasted on TV. The lesson for me here is pretty simple. You don't have to be innovative to be successfully creative. You just need to give people what they want. And, for the time being, it looks like visibility is still on consumers' wishlist...
I just came across this cool new campaign for a new apple cider in Australia. To celebrate the release of Tooheys Extra Dry 5 Seeds, Holler Sydney have developed a teaser campaign, hiding giant apples all over Sydney for the next 10 days. Track one down and you've got a shot at picking up one of the prizes.
Clues as to the apple's whereabouts are given out through the 5 Seeds Facebook page and Twitter stream where you can also follow the tag #applehunt.
It's nice to see agencies blurring the line between online and offline, utilising the increase of web-ready mobile devices, allowing people to take the campaign with them onto the streets and away from their computer.
Lynx in Australia has launched a new OTP/microsite that takes the user through a series of websites (although it's really just one faux site) that links in to the next site and so on... It's been very well produced and has mini game elements throughout the play-through. I remember seeing a great execution for Lynx shower gel a while back which was a story about a dude who gets kidnapped by hot chicks and you need to decide the path at the end of each section. I did really like it and watched it all the way through. Take a look.
From Australia, Wicked Energy is an energy drink whose bottle has been illustrated (don't know if just for this campaign) by different tattoo-related artists. Quite straight and simple, the site also includes beautiful downloads and even a game, so you can play being the dragon trying to reach the top of the bottle.
Following on from the recent success of its 4320LA.com twitter campaign, V Australia, via agency Droga5, Sydney is now throwing down the challenge to America for three of their countrymen or women to fly down-under and experience the best Sydney has to offer, while sending a 'tweet' every single minute of the 4320 minutes they are in Australia.
The unique social media challenge, promoted in conjunction with Twitter and KIIS FM in LA, will be one of the first of its kind in the US to harness the potential of social media and Twitter in particular to deliver entertainment and interaction with the aim to promote Australia as the ideal and affordable short break destination for Americans.
V Australia has created a competition where users can win a weekend in LA. The idea is based on showing how much you can pack into an exciting 3 days. The catch is to win the major prize of a full round-the-world trip you must tweet the full 72 hours, every minute, all 4320 of them!! I guess we will see more of this campaign as it fully rolls out.
2009 Cannes CyberLions awarded (Mark will be posting a wrap-up for that in the next few days), now we are all waiting to know which entries will win Film category and the Grand Prix for Titanium and Integrated, which is rumoured that will be given to Obama's presidential campaign.
In the meantime, we already know for sure that one of the highlights of the Festival was the "Best job in the world" campaign developed by Cummins Nitro for the Tourism Queensland, winning three Grand Prix this year: PR, Direct and Cyber. That is the payoff of a great idea with a flawless execution.
However, it looked a bit weird to me that another campaign, released a few months before the "Best Job" one, and under the same concept/idea, has gone almost unknown.
A new site has just gone live in Australia for the beer brand Skinny Blonde. The label on the bottle is a 1950's woman in a bikini. When you place a warm hand over the label the bikini top vanishes. The site is all about that... which is very courageous for a beer brand. Check it out here
Papervision3D has already been overused and underdone. This site turns the tables back to cool. Foxtel in Australia has launched, via Lowe Sydney, a great new site that uses the best of the technology. Using all the "right now" tools eg social media integration and personalisation/sharing creates a rich experience that just works.
Sorry to use this as a forum for help but we need it. 190+ dead and 800+ houses gone and 112 degrees fahrenheit, 44 degrees celsius temperature. Bushfires have smashed us. We've had the worst natural disaster ever in our country and we are struggling. Please help us if you can. Here we all know someone who has died by the fires and need help so they can get back up and re-build. PLEASE donate if you can. Thank you so much.
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By: marka // Permalink // Comment(s):(1) Category(s):Oceania
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