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November 16, 2007
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| Move, don't get fat |
From Germany, a lovely campaign created by Scholz & Friends, Hamburg for the German Olympic Sport Federation. You'll better do a lot of sports... Copy says: "If you don't move, you get fat".
Continue reading... "Move, don't get fat"
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October 29, 2007
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| Don't call and drive |
From the Czech Republic a great print campaign to promote road safety. Don't talk over the phone while you drive. Crash and Accident, the new fragrances for silly people.
(click to enlarge)
The agency is Saatchi & Saatchi Praha.
via ReklamniBlog.
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August 15, 2007
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| The "Protect your head" campaign |
From Canada (via Freddy's blog), acampaign to raise awareness around the risks of brain injuries. The idea is to convince people to wear an helmet everytime the perform potentially risk activities, such as biking, skating, but also working in a construction site.
The website features a 3D brain that simulates what everyday social situations may be like after suffering brain injury. You can take a series of tests by answering questions or playing little games that show you how your capabilities may result affected if you don't protect your head.
I really like the approach and the tone of voice they've given to this campaign, because it touches important points to get teens' attention but, at the same time, sends out a positive message: having fun doing crazy things it's not prohibited, but remember to protect your head when you do it (see the "can I go out and play?" section).
The agency behind the site is Artistech Newmedia while the offline side of the campaign has been created by DDB Canada. If you continue reading this entry, you'll see the print ads they've created.
Continue reading... "The "Protect your head" campaign"
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June 05, 2007
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| Say goodbye to the smelly fridge |
It's quite some time I don't post print campaigns... this time I can't avoid sharing these ads I've found on Cool0r. The agency is DDB Paris, is Brandt, a refrigerator which prevents odors to mix. I think the illustration/characters' idea is just brilliant.
Continue reading... "Say goodbye to the smelly fridge"
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April 01, 2007
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| Ford @ America's Cup |
Simple but brilliant idea by Bassat Ogilvy (Spain) to present Ford as the sponsor of America's Cup kicking off in a few days in Valencia.
via Briefblog.
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March 28, 2007
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| Don't play with your health |
... Check your cholesterol. Two brillant ads by McCann Portugal to support the Campaign Against the Cholesterol.
Thanks Fabio for the submission and congrats for the great work.
Continue reading... "Don't play with your health"
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March 27, 2007
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| The Viagra Twister |
Great print ad for Viagra (Pfizer) in Mexico. Responsible agency is Ogilvy & Mather.
Via
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March 19, 2007
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| From cat to tiger |
Whiskas for growing kittens... simple, funny and quite effective in delivering the message. Too bad the agency was not mentioned.
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February 13, 2007
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| Change your perspective on strong hair |
From JWT Frankfurt (via Ads of the World) a very "strong" campaign to promote Bayer Priorin, a product which increases the strenght of you hair.
Tip: if you don't get the ad, step back and watch it from a few steps away. I love the idea of an ad which challenges the perspective you look at things. It reminds a me somehow at the woman drawing often used in psichology.
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January 08, 2007
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| When recycling becomes interior design |
From Australia, a very nice campaign by HP. It's not really about recycling old printers (I mean, it's not really environmentally friendly), but surely helps with some ideas on how to find a new application for old hardwares.
As Miel points out on his blog, they could have exploited the concept online as well, maybe launching a challenge to consumers on possible alternative placements for old printers. Good to see not all the brands always think about exploiting consumer generated content :-)
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December 15, 2006
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| Safe birthday at Mc Donald's |
A nice campaign by TBWA\Frederick, Chile for Mc Donald's. I like the 70s style of the living room...
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December 13, 2006
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| Happy Holiday, Charlie Brown |
Original concept and excellent execution for this campaign by H2e for the Bundesverband Tierschutz, a German association which fights for Animal Rights.
Found on Brainstorm #9 where you can find more ads belonging to the same campaign.
Continue reading... "Happy Holiday, Charlie Brown"
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| Playstation against obesity |
LG&F; for Bold, the Belgian Association for Obese Patients. Maybe Playstation was not enthusiastic about it, but I think it's a very nice concept, which would work even better with the new WII.
Copy says: Encourage your children to do more sport.
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November 23, 2006
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Smoking reduces weight
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November 08, 2006
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Thuringia, not just sausages
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October 26, 2006
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The Halloween soup
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Don't cook, work
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October 12, 2006
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Don't be cool
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October 11, 2006
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Money isn't everything
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October 09, 2006
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One more reason to love winter
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Learn English the right way
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July 10, 2006
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Scrabble: everything is possible
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June 22, 2006
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Stop racism, but change the ball
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June 13, 2006
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The beans' power
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June 12, 2006
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A sock too opaque
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May 22, 2006
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More than a car
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May 20, 2006
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You'll better use DHL
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May 17, 2006
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Fashion by post
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May 08, 2006
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Durex: happy father's day
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Plan your family
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April 19, 2006
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Mercedes and its new airbags
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April 02, 2006
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The home of Lamborghini
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March 24, 2006
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Energizer, power for powerful toys
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March 20, 2006
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Harley Davidson's art-vertising
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March 16, 2006
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Don't take colors for granted
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The Russian Opera House
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March 13, 2006
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Nike's art-vertising
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March 12, 2006
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Dog's unconditional love
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March 11, 2006
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Let's fight landmines
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March 10, 2006
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The pure spirit of Brazil
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February 15, 2006
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Reading Humo can have serious consequences
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February 13, 2006
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The bubbles!
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February 07, 2006
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It's swimming time
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January 29, 2006
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Du bist Deutschland
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January 26, 2006
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Gatorade power
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January 23, 2006
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Let the kids play
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January 18, 2006
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Alternative solutions
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January 17, 2006
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The ultra-slim mobile
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January 16, 2006
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The quietest vacuum cleaner
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A restaurant for carnivores
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January 10, 2006
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Wash me
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January 05, 2006
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Go, before it's too late
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December 30, 2005
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Karate Kid school
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December 22, 2005
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Don't believe in fairy tales
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December 20, 2005
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Uneasy when it gets steep?
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Can I have it like that?
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December 16, 2005
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Shell: keeping gears in motion
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December 14, 2005
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You really need to get away
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December 12, 2005
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Instead of a Divorce buy at Ikea
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December 06, 2005
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The Martini Olive Oil
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December 05, 2005
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People Opposing Women Abuse
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November 22, 2005
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Let the beast go... (again)
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November 21, 2005
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London, the cheap way
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November 17, 2005
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We don't have enough donors
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November 16, 2005
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Get to the point
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The new Beetle, simply unforgettable
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November 07, 2005
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Take a walk on the wild side
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November 04, 2005
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Diesel Society of Nature Lovers
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November 01, 2005
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The new BMW X3: a nightmare
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Removes those annoying bits
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October 27, 2005
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Basic Instint... Sharon Stone (revised)
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October 26, 2005
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Mercedes, The Wind Maker
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October 25, 2005
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LG stylish ads
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October 22, 2005
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Is condom advertising appropriate?
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October 21, 2005
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The Australian "Open"
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October 20, 2005
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It's just an illusion...
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October 19, 2005
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Beer black power
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October 12, 2005
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Could you be cleaner?
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October 11, 2005
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The Bud drunk superhero
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October 09, 2005
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Fire and flames
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October 07, 2005
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AIDS is not a present
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October 06, 2005
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Audi meets Escher
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October 04, 2005
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Campina Optimel: that's slim!
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September 29, 2005
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Vatican angry over new Playstation ad
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September 27, 2005
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Bread is life
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The Slim Fast Jail
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September 26, 2005
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Axe and the nun
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September 22, 2005
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Nintendo goes shady
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September 21, 2005
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Nike: always on the run
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Sweden to cut taxes on print advertising
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September 16, 2005
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Leo Burnett for Amnesty International
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September 12, 2005
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Leibniz, Milk & Honey
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September 08, 2005
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Duracell, pure power
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August 24, 2005
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The Economist brain
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Uruguay: happy birthday Pepsi
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The new Playstation is here
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August 19, 2005
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Pattex, since 1923
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August 15, 2005
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Eco bus
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August 12, 2005
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Trivial Pursuit: Rodman's wedding
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August 11, 2005
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Carrot fingers
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August 10, 2005
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The Hansaplast Rockstar
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Pilot, the pleasure of writing
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August 09, 2005
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The new Golf is coming
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August 03, 2005
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Laundry network advertises on Playboy
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Family photo
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August 02, 2005
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McDonald's baby food
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July 27, 2005
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It's just a football match
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July 26, 2005
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Mc Donald's french fries relay
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The Axe effect: tons of ads!
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July 25, 2005
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BMX: ride everywhere
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July 21, 2005
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Aprilia, does sex sell?
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July 20, 2005
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Mc Donald's ethical marketing
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BBC World: the news is moving
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July 19, 2005
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Kellogg's: your new dress
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July 11, 2005
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The Pentax camera and the fish
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July 08, 2005
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Perlana and the Black Power
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Small pieces for a big ad
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July 06, 2005
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Land Rover like Batman
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The Knorr barbecue season
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July 05, 2005
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Not everything is as nice
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July 01, 2005
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Brazil wins and makes fun
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Gatorade's exhausted dogs
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Doom: the insects terror
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June 30, 2005
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More than a newspaper
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Suzuki: details create the personality
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June 27, 2005
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Labatt and "la fiertè quèbècoise"
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Knorr: effective or disgusting?
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June 22, 2005
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Just the highlights
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June 21, 2005
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We take you back and forth
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June 08, 2005
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Don't cry for me Argentina
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May 31, 2005
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The shape of Heineken
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January 10, 2005
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Osama gets a new haircut
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Are looking for more cool interactive ideas? Check the archives
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