I don't want to spoil too much, but making fun of virals is making this Mini Cooper Clubman viral a real viral. At least, that's what I think. See for yourself..
You have something to say to the President of the United States? Then you can upload your video to Dear Mr. President, a nice action coming from Pepsi and R/GA.
I don't know why but i've spent the last two days watching these puppies through a live webcam, as well as the other 23.000 people watching them at the same time... even full-screen size... also, it's really funny the variation in the number of users depending on the puppies being on screen or not
I guess there must be an advertising lesson somewhere in this content... or is it just that they are adorable... ? Whatever, it would very interesting the exposure that a brand would get if they appeared somewhere on the screen... or is this the kind of thing that being sponsored is not worthy anymore?
So, i guess this is my first post here, thanks Martina... and hi mom! :)
Not a project actually, but days after the launch of the very impressive Coke Zero Game my good friend Paulo found this really nice video about how's the life inside North Kingdom:
I'm offline for a few days, moving to a new city, starting a new job, for now with no internet connection at home.
Hopefully next Monday I'll be able to write again. In the meantime, I give you a few quick links:
- On Advertising Lab, Ilya writes a very interesting analysis on the first forms of advertising seen on Joost.
- If you're looking for an advergame starring an ugly man, play Dial For Men, Man Luge.
By: martina // Permalink // Comment(s):(3) Category(s):Quick links
Back from the holidays in the middle of the countryside, I find it quite hard to focus on my online life... so, for today, just a bunch of quick links, useful to refresh my/our minds on some big issues such as branding, online advertising and social networking
The search for soul. On Brandchannel Bernard Leibov talks about the capability of brands of creating a sense of belonging. It takes a soul to touch another soul—the soul within the brand.
Adage investigates the ROI of making friends on MySpace.
In the UK, the Royal Navy has included digital promotion in its Life Without Limits recruitment campaign. The effort, developed by WWAV Rapp Collins London, has started with an emailing to over 13,000 recipients.
Teasing days for Adidas, that is about to launch "Your world" campaign.
Epson is online with a rich Flash mini-site to promote its new Stylus Pro 3800 printer.
By: martina // Permalink // Comment(s):(0) Category(s):Quick links
Tamba has recently launched an advergame to support charity organization Comic Relief. The game which is part of the "“Spread the Red" campaing so far has achieved over 130,000 plays and Comic Relief report over 28,000 clickthroughs to their donations page.
Project Nerd Buddy is the name of the online campaign Dell just launched to help promote its new remote access computer support service called DellConnect.
Jingles for Pringles isn't just a tongue twister expression, it's actually a user generated / social networking site, launched in the US and trying to cash on the popularity of American Idol.
By: martina // Permalink // Comment(s): Category(s):Quick links
