adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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June 02, 2009
BooneOakley, a site within YouTube

booneoakley.jpg

What a wonderful idea, BooneOakley is a full service ad agency with a site that is not a site, everything is placed at YouTube, go check it out because it's quite original.

Thanks Idamor!

May 28, 2009
Tate Liverpool - Glenn Brown

glenn.jpg

Tough as is advertising a museum exhibition i found this way quite original, the Tate Liverpool gallery displaying the work of Glenn Brown through a series of 3D slide puzzles for visitors to play with the works.

March 25, 2009
Mini Clubman goes viral

I don't want to spoil too much, but making fun of virals is making this Mini Cooper Clubman viral a real viral. At least, that's what I think. See for yourself..

January 21, 2009
Dear Mr. President

You have something to say to the President of the United States? Then you can upload your video to Dear Mr. President, a nice action coming from Pepsi and R/GA.

dearmrpresident.jpg

(via: TheFWA)

January 20, 2009
Inauguration of Barack Obama

obamainau.jpg

I'm following Obama's inauguration using this app done by CNN, kind of cool that you can feed your Facebook newsfeed and see others' so there's a logged conversation about the whole event.

Update: There's also a new (and functional and beautiful) White House site.

ps: i was wondering about the clickthrough for that Vestas banner in the right corner of the page, ha!

January 13, 2009
A short history of marketing

"A short history of marketing", a little video done by Michael Reissinger for Scholz & Friends

November 14, 2008
Who let the dogs out?

I don't know why but i've spent the last two days watching these puppies through a live webcam, as well as the other 23.000 people watching them at the same time... even full-screen size... also, it's really funny the variation in the number of users depending on the puppies being on screen or not

dogs2.jpg

I guess there must be an advertising lesson somewhere in this content... or is it just that they are adorable... ? Whatever, it would very interesting the exposure that a brand would get if they appeared somewhere on the screen... or is this the kind of thing that being sponsored is not worthy anymore?

(Thanks Pit!)

February 25, 2008
Inside North Kingdom

So, i guess this is my first post here, thanks Martina... and hi mom! :)

Not a project actually, but days after the launch of the very impressive Coke Zero Game my good friend Paulo found this really nice video about how's the life inside North Kingdom:

May 09, 2007
Quick links for May 8th

I'm offline for a few days, moving to a new city, starting a new job, for now with no internet connection at home.
Hopefully next Monday I'll be able to write again. In the meantime, I give you a few quick links:

- On Advertising Lab, Ilya writes a very interesting analysis on the first forms of advertising seen on Joost.

- If you're looking for an advergame starring an ugly man, play Dial For Men, Man Luge.

April 30, 2007
Quick links for April 30

Back from the holidays in the middle of the countryside, I find it quite hard to focus on my online life... so, for today, just a bunch of quick links, useful to refresh my/our minds on some big issues such as branding, online advertising and social networking

The search for soul. On Brandchannel Bernard Leibov talks about the capability of brands of creating a sense of belonging. It takes a soul to touch another soul—the soul within the brand.

Adage investigates the ROI of making friends on MySpace.


Google and the Rebirth of Banner Ads
(Business Week).

March 12, 2007
Quick links for March 12th

In the UK, the Royal Navy has included digital promotion in its Life Without Limits recruitment campaign. The effort, developed by WWAV Rapp Collins London, has started with an emailing to over 13,000 recipients.

Teasing days for Adidas, that is about to launch "Your world" campaign.

Epson is online with a rich Flash mini-site to promote its new Stylus Pro 3800 printer.

March 06, 2007
Quick links for March 6th

Tamba has recently launched an advergame to support charity organization Comic Relief. The game which is part of the "“Spread the Red" campaing so far has achieved over 130,000 plays and Comic Relief report over 28,000 clickthroughs to their donations page.

Project Nerd Buddy is the name of the online campaign Dell just launched to help promote its new remote access computer support service called DellConnect.

Jingles for Pringles isn't just a tongue twister expression, it's actually a user generated / social networking site, launched in the US and trying to cash on the popularity of American Idol.

January 15, 2007
Quick links for January 15th

How does Converse look like in Russia? The answer is in this super cool website by Red Ked Studio. (great they remembered of sound design!)

From Brazil, an advergame for Natu Nobilis whisky. Quite funny they developed a driving game for a super alcoholic drink...

July 17, 2006

Quick links for July 17

June 02, 2006

Quick links for June 2

May 31, 2006

Quick links for May 31

May 25, 2006

Quick links for May 25th

May 09, 2006

Quick links for May 9

September 28, 2005

Quick links for September 28th

September 19, 2005

Quick links for September 19

September 14, 2005

Quick links for September 14

September 13, 2005

Quick links for September 13

September 08, 2005

Quick links for September 8th

August 17, 2005

Quick links for August 17

August 16, 2005

Quick links for August 16

August 15, 2005

Quick links for August 15

August 14, 2005

Quick links for August 14

August 13, 2005

Quick links for August 13

August 12, 2005

Quick links for August 12

August 11, 2005

Quick links for August 11

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