Lately i've become sort of an addict to The Feed, a place where Orange UK launches a weekly entertaining topic, game or competition related to the internet. This week the space turned into "The secret portrait", where some illustration students from UCA take an arty look at your tweets and turn your Twitter personality into a portrait. The gallery of works, i must say, is pretty amazing :)
Philips is spicing up it's product demo's with today's launch of 'Nigel and Victoria', a romantic comedy which broadcasts exclusively online. The series of eight episodes is about Victoria, a popular Dutch gadget lover that reviews new Philips products on camera. And about Nigel, a marketing manager from Philips, who's on the set to keep an eye on the review video's. In the first 3 mock-documentary style video's you can see a true love story unfold. The project is an interesting shift in the product review and demo segment, as it tab's into the current web series and branded entertainment trends.
Vodafone just launched an interesting campaign in The Netherlands, featuring an online social fortune-teller. The mysterious Madame TreSesti invites you to her stunning work station to give you a true social reading. This reading is based on your Linkedin, Twitter, Facebook and Hyves (Dutch) data, with some fun outcomes. Made by Dutch agencies Achtung! and They for the Vodafone 360 service.
From China a nice cartoon based website to promote a range of mobile phones.
In the super crowded world on communication around mobile devices, it's Interesting to see the approach this approach that mixes illustrations and a nice soundtrack simply to present a simple catalogue of mobile phones.
From Japan a super crazy and super cool campaign by Sony to promote a new vehicle navigation system. The idea is very simple an it is inspired by something we (almost) all do in the car when we drive with our friends or even by ourselves: we sing.
The campaign is an online audition to pick the best performers singing in the car. Not only the videos get uploaded on Sony's website, but the best ones also will become part of the TV spot that will go on air as from mid-December.
This is definitely a perfect example of interactive TV content created with consumers help.
Vodafone New Zealand just released a great follow up on the successful AKQA Christmas wish. In stead of microwaves, they used 1000 cellphones to play Tchaikovsky's 1812 overture. It took 53 different ringtone alerts to recreate the famous classical piece. Continue reading for the making off..
Vodafone just released a short but interesting online campaign in The Netherlands, called Upgrade a Stranger. Random people on the street are filmed (in pairs), and streamed live to the campaign website. Visitor of that site have 2 minutes two choose which one should get and upgrade. The fancy prices are handed out right away.
Remember the T-Mobile dance at Liverpool Street Station for their Life's for Sharing campaign ? Then there was the Trafalgare square karaoke, where they made 13 500 people sing Hey Jude.
Well, it looks like the telecommunications brand is getting specialized in dancing flashmobs. They are back with the Oprah's Season 24 Kickoff Party, which took place in Chicago 6 days ago :
If you want more details on this T-Mobile action you can have a look on Oprah's website. Here.
While the concept is no longer original, and one can easily get tired of it, I must admit the images are impressive, especially if you consider this is for a tv show season kick off.
Update: The Youtube video is no longer available due to a copyright claim by Harpo, Inc., we have embedded an approved version found on ViralBlog
The website you don't expect from a large retailer in electronics: the multimedia home recently launched in France by Darty to support its back to school business.
Very nicely designed, the interactive experience allows you to explore a large series of electronic devices you can find in a house and, of course, buy in a Darty shop. It's quite impressive to see from "above" how many stuff we have (or could have) in our homes...
Panasonic isn't the kind of brand I usually like. I mean I find it rather old and not so cool, but this time they managed to surprise me with a nice digital project, probably a bit nostalgic (like the brand itself) but still pretty inspiring. The History of Sharing the Passion is a video website which takes us through twenty years of Olympic Games sponsored by Panasonic.
Starting from Calgary back in 1988 you can re-live some of the moments of the opening cerimonies experiencing at the same time the Panasonic technology that made the broadcast possible back at the time.
I like the website launched by Samsung to promote its latest Jet mobile phone model. Ready, Set, Jet is an interactive test that makes you discover the phone features.
Good sound design, good pace, nice visuals. You click, go and find out everything you need to know about the device in less than a minute.
I guess the agency is Lean Mean Fighting Machine but I'm not 100% sure.
