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Interactive marketing and other great advertising ideas since 2003

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December 16, 2010

The digital story of nativity

This is amusing...

By: martina // Permalink // Comment(s): (0)
Category(s): Viral marketing

December 15, 2010

Filmography 2010

Now this is what I call a recap. Absolutely fantastic, for movie lovers, video recap freaks or for those who simply love beautiful things. Great work by Genrocks. Definitely a "viral" to boost his popularity as video maker :-)

For the full list of movies go here. 270 movies are quoted. How many have you watched?

found via Kottke.

By: martina // Permalink // Comment(s): (0)
Category(s): Viral marketing

December 13, 2010

Teach tech to your parents

Brought by Google, Teach Parents Tech is a nice way to deliver tech support or advice to your parents.

(thx Luis!)

By: daniel // Permalink // Comment(s): (0)
Category(s): Adv technology, Branding online, New websites, North America, Viral marketing

December 02, 2010

.WWF a .pdf that cannot be printed

May I assign a Cannes Lion seven months in advance? If this idea really spreads, it's the green idea of the century. WWF Germany has created a .wwf file format which is a .pdf that cannot be printed. Save a tree, download the WWF software, save your docs as .wwf and protect the environment.

via @Laurentec and Brainstorm9

By: martina // Permalink // Comment(s): (0)
Category(s): Viral marketing

November 26, 2010

T-Mobile uses chatroulette piano guy

Re-newed Illegal Advertising points at a new T-Mobile viral. Right after the successful Heathrow Airport welcome back flashmob, they've put another 'feelgood at the airport' video online. This time T-Mobile hooked up with Merton, better known as the chatroulette piano guy. He plays improvised personalised songs for people leaving the airport. Would have been nice to see more, but I like it.

By: Rocco Stallvord // Permalink // Comment(s): (1)
Category(s): Viral marketing

October 29, 2010

Bangbabes boob hijack

Boobs all over Britain are being hijacked to promote Coppafeel, a charity aimed at raising awareness of Breast Cancer amongst young women. This is the (probably not suitable for work) latest execution - please have a look and send it on.

By: geoffg // Permalink // Comment(s): (1)
Category(s): Viral marketing

October 01, 2010

Mr. Pink

Lovely and funny ad from Fuel Lisbon, to promote Queer Lisboa, The Lisbon Gay and Lesbian Film Festival.

A great spoof from the memorable scene where each name is chosen in Tarantino's Reservoir Dogs.

(via Latinspots)

By: daniel // Permalink // Comment(s):
Category(s): Europe, Online video ads, Tv advertising, Viral marketing

September 09, 2010

Samsung's "Use your influence"

This girl dancing has tons of followers...

A new one from The Viral Factory for Samsung and its new Galaxy 850 phone.

(via Michael Tabtabai & @bastholm)

By: daniel // Permalink // Comment(s): (2)
Category(s): Mobile advertising, Viral marketing

September 03, 2010

How many friends do you know

My good friend Paulo and his Doubleleft team sent me this beautiful link, a site called "How many friends do you know", where you are tested to show how many of your Facebook "friends" you ACTUALLY know. Although i like art direction and animations, what i really love is the smart questioning of our "virtual" life. Enjoy!

By: daniel // Permalink // Comment(s): (1)
Category(s): New websites, Viral marketing

August 19, 2010

Chatroulette strikes back

Although the hype is gone..., you still remember of Chatroulette, don't you? If not, let me tell you that it's still alive and yet there are some brands (a couple of examples here) using its random nature to connect with people out there.

The first one is this action to promote "The last exorcism" movie:

Continue reading... "Chatroulette strikes back"

By: daniel // Permalink // Comment(s): (0)
Category(s): Online campaigns, Viral marketing

August 04, 2010

Old Spice "Responses" campaign

W+K released this case-study video on the Old Spice "Responses" campaign that took ad-world by storm a couple of weeks ago:

Extremely well told, there must already be some gold and titanium awaiting to be delivered to Portland. BTW, loving the current layout of W+K's site also.

(via Creativity)

UPDATE: looks like W+K asked Youtube to remove the video, there is still a copy in the link above

By: daniel // Permalink // Comment(s):
Category(s): Integrated marketing, North America, Viral marketing

July 27, 2010

Mad Men is back

The season premiere for every new season of Mad Men tv series is the key to a lot of efforts, that grow bigger as the audience of the series. So if last year it was about madmenizing ourselves, this year we've found other stuff, such as:

+ a periodic table of Mad Men references, to stay updated of everything's going on (via Flavorwire)

+ a job interview to find out which job could you be hired at Sterling Cooper Draper Pryce

+ a funny Jib Jab sendable video where you can put-your-picture in a 3-minute piece that tells about the whole story and its characters

+ Even a webinar reviewing different marketing topics and present both the 1960's point of view (by Sterling Cooper) and the 2010 point of view (by HubSpot).

By: daniel // Permalink // Comment(s):
Category(s): Integrated marketing, North America, Viral marketing

July 24, 2010

Coke Burn "Ride"

Although told as some skaters' flashback from their last night, this is one of the most accurate videos regarding how an energizing drink (Coke Burn) works: riding into the night until the sun comes up again.

The LostAcapulco-Tarantino-esque soundtrack and a (for once) sophisticated look at a place (Mexico City) depicted so many times as wild and decadent (and now tamed by the skaters), makes this video a fantastic piece of work, i don't think that anybody enjoying it would think of it as advertising even if we all know that it is, what a lovely one from Publicis Mojo.