Digital advertising and marketing: only the best ideas worldwide, since 2003

Brands build our online identity

on February 13, 2006 by admin Comments

We are all aware of blog-buttons. But self-expressing ourselves with these buttons are new. Publicons.de offers people to choose bunch of buttons in different categories to strengthen their online identity. Here is mine. Tell me who am I? (via ad++ blog) Another way to expressing ourselves via brands is userbars.: They are small graphics for your forum signature, which help you to show a tiny bit of your personality in an attractive way. Example: Let’s say you love drinking a 7-up, You are a party-man. And your favorite brand is Adidas. In this case you can express all that in your forum signature by inserting the following bars: [via marketallica]

Lufthansa has the football nose in front

on February 13, 2006 by admin Comments

The Football World-Championships 2006 in Germany will be sponsored by Lufthansa. The airline wants to be seen as a Football-enthusiast in its home-country, so they came up with the idea of adorning the noses of 40 aircrafts as a black and white football ball. Agency: Wunderman Deutschland.

Impossible is Nothing

on February 13, 2006 by admin Comments

A transparant running athlete stickers are adhered to cars’ mirror. It is very fun way to give “Impossible is nothing” message. Client: Adidas Agency: Savaglio\TBWA Argentina.

Branded Maps

on February 10, 2006 by admin Comments

Frappr is a Google map based application where you can create a map for your group and invite people to join. There are a lot of community maps on Flappr. Some of these maps are brand-based coomunity maps. For example, ipodowners map is aim to join iPod Owners around The World. Vespaonline do the same thing for Vespa owners. These maps are able to provide some unique feelings for brand community. People can experience “Here i am” and “I am part of a whole” feelings. These maps are also strong tool for co-create projects. For example, brands can invite people to share pictures of product while using it. They are a lot of untapped opportunities for branded maps. Branded maps would be hot topic on interactive marketing.

Urinal Playstation Ads

on February 7, 2006 by admin Comments

Experimental playstation ads on urinals. Increase your score with hitting icons. Messege is gaming philosophy is everywhere. Agency: Rafineri istanbul.

Widgets as an advertising tool

on February 7, 2006 by admin Comments

The Yahoo! Widget Engine is a JavaScript runtime engine for Windows and Mac OS X that lets you run little files called Widgets that can do pretty much whatever you want them to. Widgets can be alarm clocks, calculators, can tell you your WiFi signal strength, will fetch the latest stock quotes for your preferred symbols. May be a strong marketing tool, too. Widgets are waiting to be discovered by marketers. Content in widgets come directly to their desktop, bypassing e-mail. It’s one way to combat a decline in e-mail open rates. For example, this widget is car rental wigdet. On customers’ desktop and directly… It is an easy one-click way to compare prices and availability on over 40 car rental companies at every city and airport in the world. You can specify any brand or class of car to include in your search or even the “Best Buys” for each company.

The biggest German football team ever

on February 6, 2006 by admin Comments

German telco provider and football world cup sponsor T-Com is starting a campaign to form the biggest German national team ever. The online special is powered by user generated content with photos of participants in the national dress. All the contributions are added to a long team photo, extending the picture of the German Elf. The official shirts are available in promotion packages at the T-com outlets. The campaign is supported by TV, print and outdoor media.

Mercedes-Benz launches Videocast

on February 2, 2006 by admin Comments

Mercedes-Benz has launched a series of 6 videocasts to support the new R class. In the clips launched on the German site www.mercedes-benz.com/videopodcast, testimonials, such as jazz singer Dianne Reeves or skateboarding legend Tony Hawk are philosophising about design, comfort, performance and other aspects of the new R class. The web special on www.r-class-webspecial.com is also worth seeing.

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