Digital advertising and marketing: only the best ideas worldwide, since 2003
Author Archives: adverblog
Yellow Pages confident in online advertising
Yellow Pages Group Co. recently concluded a reseller partnership agreement with 24/7 Canada Inc.. Commenting the news, Jean-Pascal Lion, Vice President at Yellow Pages Group, quoted by Opt-in News declared: “We see many opportunities in the growing online advertising sector. As Canada’s leader in the online directories business, we know that we have an extremely robust e-product line that enables us to provide our customers with the tools they need to reach their target audience now and in the future.”
Weighting accountability in advertising
“Advertising will become more based on facts and data than on instinct and rationale.” This is the key statement by Cory Treffiletti in his OnlineSping weekly column. (Online) Advertising is looking for accountability, and it’s interesting to read also some opinions from the field by marketers joining the forum to discuss the article.
Mobile Marketing works for brand awareness
According to a press release published today by PRNewswire, average click-through rates for mobile marketing are five times higher than standard online advertising and provide stronger recall rates than television advertising. Mobile marketing is becoming the most productive and cost effective medium for reaching a highly desirable demographic. The press release features comments on recent campaigns for American Airlines, Chrysler Corporation, CNN and RollingStone.com runned by My AvantGo, a mobile applications delivery company.
SMS and win the Rolland Garros
Adidas together with D�cathlon has lauched an SMS based competition that allows contenders to win VIP tickets to attend the tennis matches in Paris from May 19 to June 2nd. The solution has been developed by the French company Avedya.
PPC as a direct response tool
On NetImperative an interesting briefing on last week’s round table with twelve internet specialists who met to discuss the role and value of pay-per-click advertising as a direct marketing tool.
New eBay deal welcomed by brands
eBay is launching a new points-based member program designed to give consumers more currency on its site. According to MediaPost the news has been welcomed by big brands who look at this deal as a new interesting marketing opportunity to get in touch with the huge eBay audience.
Sony to Launch ‘Charlie’s Angels’ Game Online
Charlie’s Angels will come back as a video game. Sony Corp.’s movie division on Monday said would release an online video game based on “Charlie’s Angels” to coincide with the new “Angels” movie which it is also releasing. It’s no doubt an interesting example of how the gaming industry might help reinforcing the marketing mix to support a new product launch. I’m not sure if this can be exactly defined as “advergame” but I thought it was worth posting anyway. You can watch a preview on Animated Angels.
Faster. Easier. Bingo.
This is the tagline of Yahoo!’s newest campaign to promote its renovated search functionality. The advertising campaign will be run mostly offline, for example with tv commercials created by Black Rocket Euro RSCG. In a perfect “guerrilla-style”, the Internet will also be used as part of an unusual outdoor campaign: Yahoo! has rented a huge billboard in New York City’s Times Square, and for 15 minutes every hour, live search terms will scroll across the screen, highlighting users’ actual searches on the site. Read on the news on IAR.
Carat Interactive Acquires Freestyle
Further expanding its digital service offerings, Carat Interactive announced today that it has acquired San Francisco-based Freestyle Interactive. The acquisition reflects two major industry changes for Carat, the growing trend in agency consolidation and the growing demand for full services in the Interactive space. Read on the press release on Carat’s web site.
Online advertising, branding and direct response
Does online advertising influence branding or yield direct response? This is the key questions to which eMarketer tries to give an answer. In today’s newsletter David Hallerman, using DoubleClick’s numbers, explains that marketer are in increasingly understanding and taking advantage the Internet as powerful medium for both branding and direct response campaigns.
Popular posts
Tags
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy