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Author Archives: Bridget
#CarsThatFeel - mapping emotion from inside a car
Vivid Sydney is a unique annual event of light, music and ideas. Toyota and Soap Creative brought an interesting twist to the festival with an interactive installation that explores the relationship people can have with cars.
Cannes Predictions Part 2 - What the judges say
Following up on our Cannes Predictions Part 1, I thought it would be interesting to see what some of the Cannes judges are expecting or looking for this year. See what four of the judges have to say below.
Get to know your breasts better : #itouchmyselfproject
By the age of 85, one in eight Australian women will be diagnosed with breast cancer. Detecting breast cancer early is the most important factor in beating this disease. The Cancer Council NSW is encouraging women to get to know their breasts better, to know what is normal for them and to participate in breast screening if they’re in the right age range.
Cannes Predictions - Part 1
Cannes is always a bit of a lottery. However, it’s been fun to step back and think about what themes we might see emerging this year. You’ll find a wrap up below : Read more…
A focus on the fresh, funny and inspiring advertising @NewYorkFestival
I had a lot of fun putting this list together. I thought it would be good to look at some of the fresh, funny and inspiring TV ads & campaigns that came out of the festival. I have total respect for the creative teams that managed to push this work through and get clients to buy the idea.
@NewYorkFestival Debrief : Best in Show & Grand Prix
The New York Festivals is the only awards show that I know of that has one jury judge across all categories. I met some amazing people and it was a great opportunity to get a snapshot of the industry as a whole just as the awards season kicks off. To start, let’s take a look at the Best in Show and some of the Grand Prix. Read more…
This is the coolest trophy ever @NewYorkFestival
The New York Festivals has taken trophy design to the next level with the help of Sagmeister & Walsh. The design reflects the iconic manhattan skyline. However, these trophies are like no others as they have a built in projector that plays the winning case study when you pick it up.
Hermès 2014 collection mutates in a quirky film by Julien Vallée
Hermès is an interesting brand. Every year it crafts its collection and communication around one creative theme. The theme for 2014 is ‘Métamorphose’.
The digital campaign to promote the 2014 summer collection enlisted Director Julien Vallée, who created a quirky film showing Read more…
Food Porn : sexy advertising
To end the week on something light, let’s look at 2 campaigns that take FMCG brands into the online world of porn and late night chat lines. Oasis has launched a spoof of YouPorn.com called YouPomm (quick translation: pomme = apple in French so there is a cute fit for the fruity soft drink brand). The agency was Marcel in Paris.
Your brain on princess Vs Your brain on engineering
GoldieBlox (the toy company out on a mission to inspire the next generation of female engineers) have just released a timely spoof of the 1987 “This is your brain on drugs” PSA as we ramp up for Easter. The GoldieBlox spot dramatises the difference between a brain “on princess” and a brain “on engineering”. #GirlPower
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