Author Archives: Bridget

“404 page not found” can now help find missing children

This is smart.  Child focus is a public service foundation dedicated to finding missing children.  They are inviting companies to put their 404 pages to good use and display missing children (digital) posters instead of the default 404 page.  They’ve set up a very simple website called Notfound.org .   Read more…

Myspace - back from the dead?

The new myspace design has just been unveiled.  Take a look at the demo video below — those that like it can sign up for an invite at new.myspace.com.  I’ll be interested to see if the slick new interface can bring back new meaning to a platform that few believe in these days.  Read more…

Google, Star Trek and the worst fight scene of all time

The google doodle celebrated the 46th anniversary of the original star trek series yesterday.  The google logo was transformed into the crew from starship enterprise. People could click through different scenes from the control room to the transportation room - and even a hommage to the worst fight scene of all time.

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VW turns post box into recycling bin

The challenge to advertising any eco-friendly product or service is to make sure that the ad itself upholds the values behind the product.  Instead of creating a print ad about VW’s BlueMotion range of eco-friendly cars, Ogilvy Cape Town used the advertising production budget to pay for postage and created an insert that allowed anyone to post the magazine (once no longer needed) to a recycling plant.

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UNIQLO - Lucky Cube with Maru

Play lucky cube with Maru. Smart idea from UNIQLO to get people talking about the launch of the new San Francisco store opening in October.  I’m not sure which I love more… the incredibly simple but great idea to use a quirky online game to drive traffic to the new flagship store (prize collection is at the new store) — or the fact that they have partnered with a YouTUBE star (cat) called Maru.

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Huggies hijacks olympics with Baby Championships

Huggies Korea takes on Pampers (official olympic sponsors) with this YouTube/UGC campaign “Baby Championships“.  Babies and cats have always been top of the charts for UGC.  It’s interesting to see a brand transform what is pretty bland UGC content into something that’s shareable.   Read more…

New Beetle Shark Cage

We see an incredible amount of product placement/integration for cars but the lastest move from VW cannot go unnoticed.  As sponsor of the 25th anniversary of shark week on the Discovery Channel they’ve built an underwater shark cage in the shape of the new beetle.

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Creative technology & fashion

This is a very interesting collaboration.  Intel and Franck Sorbier partnered to produce a new type of fashion show as part of the creators project.  In this show, there was no walk on the cat walk - with only one “physical” dress, the rest was projection mapping.   Read more…

Student’s corner : Death Bet

Here’s another interesting project from the same students behind Ray-Ban Bright Light. It’s a smart idea that creates engagement and earns attention about animal cruelty in horse racing.  I like the fact that they have turned the problem on its head and used the betting system itself to get their message across.

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Cannes debrief

I thought it would be interesting to go back over the the last post on trends and see where things netted out - specifically looking at the grand prix and a selection of gold lions.  One general comment is that it seems big brands are back with big ideas that transform business (Nike, Coke, Google, American Express were highly successful this year) a break away from the small niche ideas for lesser known brands or exotic markets that sometimes Cannes falls in love with. Read more…