Digital advertising and marketing: only the best ideas worldwide, since 2003

Volkswagen 2012: The Bark Side

2 days ago by Daniel comments

(via and by Jerome Austria)

Funny one, check VW’s 2012 SuperBowl Commercial teaser, a group of dogs barking the Imperial March from Star Wars:

File under: 2012, austria, Jerome, superbowl, volkswagen

Heineken sharing the Christmas Spirit

on December 15, 2011 by Daniel comments

Colour your Christmas: Lightning up a giant Heineken bottle to share the Christmas spirit in Lebanon (by JWT MEA).

File under: christmas, heineken, Lebanon

Coke Encourage-meter

on November 10, 2011 by Daniel comments

I loved this work from Ogilvy Buenos Aires, the Alentometro (Encourage-meter), a screen disposed in Buenos Aires where fans could watch the next game of the Argentinean football team… if they make enough noise to keep the image on the screen. Very simple, very smart!

File under: argentina, coke, football, match, noise, screen

Don Draper makes an ad for you

on July 14, 2011 by Daniel comments

This funny app allows you to brief Don Draper with some of your tastes and the man himself will create an ad for you.

File under: ad, Don, Draper, Mad, men, series, tv, you

50 years of Amnesty International

on July 3, 2011 by Daniel comments

And an amazing 2 minute video to celebrate, directed by Carlos Lascano and musicalized by Hans Zimmer and Lorne Balfe.

File under: amnesty, celebration, video

My own private TEDx talk

on June 24, 2011 by Daniel comments

This is a little personal moment i wanted to share. Last year i was invited to speak at a TEDx event in Mexico City and, to be honest, i had no clue on the topic i could talk about at first.

File under: City, Daniel, Digital, Granatta, Invaders, mexico, talk, TEDx

Atrapalo: selling travels through “Inception”

on June 23, 2011 by Daniel comments

Or at least that’s how it looks last Atrapalo campaign, where TV is used to showcase a teaser ad where “Revivelo” (“Re-live it”), a misterious firm, tells you that they can implant some memories in your brain: Read more…

File under: atrapalo, inception, relive, spain

You need a case study? Case-O-Matic is for you

on May 25, 2011 by Daniel comments

I received this last night from JWT Spain and it was lots of fun: It takes you a lot of time to edit your case studies? Do you miss the old times when you didn’t have to make them? Don’t have many journalists that talked about your idea? Don’t know how to calculate the ROI? Sometimes, don’t you feel that all case studies are made by the same machine?

VW GTI Experiment: What does your car make you feel?

on May 25, 2011 by Daniel comments

GTI Experiment is an interesting experiment developed by DDB Spain for the new Volkswagen Golf GTI, using some techniques of biosensory measurement with the help of GFK (a scientific research center) and some famous bloggers in Spain so they could tell what do we look and feel when we presented in front of a Golf GTI.

File under: ddb, experiment, gti, spain, volkswagen, vw

Brand Toys

on May 13, 2011 by Daniel comments

Brand Toys is an online tool from JWT London that allows people to look at brand data in a creative and playful way, besides capturing online buzz of brands using Social Mention data. The site was released to coincide with the release of Millward Brown’s famous annual BrandZ Top 100 Most Valuable Global Brands study.

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