Digital advertising and marketing: only the best ideas worldwide, since 2003

VW GTI Experiment: What does your car make you feel?

on May 25, 2011 by Daniel comments

GTI Experiment is an interesting experiment developed by DDB Spain for the new Volkswagen Golf GTI, using some techniques of biosensory measurement with the help of GFK (a scientific research center) and some famous bloggers in Spain so they could tell what do we look and feel when we presented in front of a Golf GTI.

Brand Toys

on May 13, 2011 by Daniel comments

Brand Toys is an online tool from JWT London that allows people to look at brand data in a creative and playful way, besides capturing online buzz of brands using Social Mention data. The site was released to coincide with the release of Millward Brown’s famous annual BrandZ Top 100 Most Valuable Global Brands study.

The machine that sells money

on May 13, 2011 by Daniel comments

I don’t know exactly what’s the purpose of this machine, but it’s a one to talk about. You enter a coin and you get more money than the one you entered, so you can say that this machine sells money. And there are huge lines of people waiting to use their turn: Guess it’s some kind of teaser for something, and a hell of a good one, you can find further info in this blog. I found this via Marcello Serpa’s Twitter, i guess it’s from brazilian agency AlmapBBDO. (thx Manolo Techera!)

Coca-Cola Drive-in theater Bogota

on May 10, 2011 by Daniel comments

Transforming a traffic jam into a drive-in theater, clever, from Ogilvy Colombia for CocaCola: via [Rancho][Borracho]

World’s biggest Pac-man

on April 29, 2011 by Daniel comments

World’s biggest Pac-man is a fantastic piece of work done by Soap Creative for Namco-Bandai (with the help of Microsoft to adapt the game to the new IE9 browser) to promote future Pac-man titles. So far, there are over five thousand levels, including a few ones that i specially liked, such as Sonic, Space Invaders or Mega Man. It’s friday, so go take a look and eat dots!

The Feed and the Royal Wedding

on April 27, 2011 by Daniel comments

We’ve talked about Orange UK’s The Feed before, and now they’re coming up with a new (and funny) one because of the Royal Wedding next Friday, inviting people to tell about a special un-royal moment they’d like to remember with a very own illustrated commemorative plate. So if you submit your moment or tweet it with the hashtag #myroyalplate, The Feed will turn the best ones into plates and pop them in the post.

Mexican Red Cross 2011 fundraising

on April 6, 2011 by Daniel comments

“Your coin saves lives” is the claim for the 2011 Mexican Red Cross campaign, focused on raising funds for natural disasters, such as floods, mud slides, draught and hurricanes, that always demand huge amounts of the institution’s resources. “Toy Claw Machines” were designed, each one of them containing hundreds of dolls waiting to be rescued by the people, their coins symbolically saving a life by lifting one of the 12 existing characters. The agency is JWT Mexico.

Help Mr. Mistu

on February 18, 2011 by Daniel comments

Mr. Mistu is not an advergame, but certainly it could be, and a really good one. That’s the story of Mr. Mistu, who ran out of olives for his pizza and decided to go on a journey around the world guided by his guide dog Galdo. A beautiful environment and a nice and smooth interaction, this is one of the most captivating mobile games i’ve played recently.

Barcelona Farewell

on February 17, 2011 by Daniel comments

Lucas Jatoba spent the last three years living in Barcelona and wanted to do something special to bid the city farewell. The young Brazilian did not want to leave without thanking everyone for the many wonderful experiences he had enjoyed there, so he prepared a special parting gift. Lucas set free half a dozen balloons with theatre tickets, filmed the moment and shared the clip with his friends. When the travel and leisure agency Atrapalo and DoubleYou -its agency- came across the video, they offered to give Lucas a hand, shooting the video again. This time, however, there were hundreds of balloons and tickets so Lucas could share his farewell with people across the entire city, and the result is this beautiful video:

Orange Winter Warmer

on January 27, 2011 by Daniel comments

Orange UK keeps on rolling with their The Feed. If you have a friend in the need of cheering up, tweet about it using #winterwarmer hashtag, and a van full of chocolate and scarves will go to the rescue:

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