Author Archives: Jeremy

The unfortunate clementine: from bastards to beauties

How wonderful would it be if supermarkets could encourage healthy eating, at a cheaper price and in a way that helps the environment too? Well French chain Intermarche and agency Marcel have pulled it off with an inspiring case study video that tells the story very well.

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When did doing something ‘like a girl’ become an insult?

Purposeful branding has been a big theme over the last few years. The inspiring presentation from Bridget posted yesterday showed many examples where brand behaviours are aspiring to serve the world at the same time as growing business.

A small CPG/FMCG company called Proctor & Gamble have recently taken on self-esteem in an excellent effort for Always. Read more…

Going to Cannes? Just Uber it.

Uber is offering private jet hire from Paris to Cannes this week - just in time for the Cannes Film Festival.

It works the same way a booking a car - the option appears on your home display. The only difference if that they also give you a call just to check on how you and your friends plan on travelling.

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New SoDA report launched

The next edition of The SoDA Report - the first for 2014 has just been released.

This issue of SoDA’s biannual trends publication, explores the concept of value. The human is placed at the heart of this issue and is used to explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? Read more…

Dove’s miracle beauty patch RB-X

Another Dove Real Beauty story is getting some impressive views and also some debate. The 4 minute film touches on the same theme of self-esteem but does so by developing an imaginary beauty patch called RB-X that miraculously makes women more beautiful by wearing it. The result is 2 weeks of video diaries showing the transformation in confidence and feelings of beauty. The twist in this tale is that the patch is actually a placebo. Read more…

Five social kingdoms. One throne.

How do you talk to a digital audience about something quite technical and geeky? Hootsuite have pulled off a very good example of how to be timely and relevant by appropriating the opening sequence of Game of Thrones to promote their social enterprise solution.

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Bob Dylan waits nearly 50 years to produce awesome music video

Imagine an interactive experience where users press and play 16 different “TV channels” within the video in real-time. These channels are comprised of American TV formats in which, no matter how you surf, the hosts and actors are all lip-syncing the lyrics to “Like a Rolling Stone”. Read more…

Has John Lewis tweeted too early?

The UK retailer launches its 2013 Christmas campaign to a mixture of hibernating bar-humbuggers and die-hard fans.

Earlier this week John Lewis launched its Christmas campaign The Bear & The Hare with a massive heart wrenching film. It features the story of two animals friends. Upon discovering his friend has been in hibernation during Christmases past, the hare sets out to show the bear how special a present filled Christmas can be.

Reportedly costing £7m for the TV spot alone, the production is beautifully crafted and works well across different mediums. The connection moment between campaign and

retailer is completed by a range of Bear & Hare products (available now at all John Lewis stores). Read more…

An Uber experience: ride with the DJ

The mobile app, Uber, has partnered with Afrojack, one of its celebrity advocates to highlight the VIP credentials of the service.

The idea is simple. As Afrojack is taken to his own event in a Bentley Flying Spur, Uber will add Afrojack’s ride to their app service for one hour. Users of the service will then be able to select the option to ride with the celebrity DJ and one lucky winner (plus a friend) will be selected and picked up by Afrojack and taken in the same car and given a VIP ride to, and VIP access at the dance event. Read more…

Keep calm and carry on phubbing

Printed dictionaries are dying and we all know why. But does a modern language like English want to lose a authentic brand that helps stimulate the internet with new ideas with more credibility than twerking, vineographer or faping?

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