Author Archives: Laurent

Interview Series v19 : Georges Mohammed-Cherif

Today we are in France, not in Cannes but in Paris, asking our questions to Georges Mohammed-Cherif, founder-president & creative director of Buzzman, a successful independent agency, known, among other things, for the Hunter shoots a bear/Tipp-Ex Experience.

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Digital Life : Today and Tomorrow

A very nice infographic video by Mitsue Venture and Neo Labels on digital landscape and digital behaviours from a prospective point of view.

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Mennen deo stick hunt : new models of co-branding

I will let you judge the quality of production or acting in this new French campaign by H for deodorant Mennen. I just suggest that you be patient and get through the first sequence to get the full experience. You got it. A new hunt across the web, a story-telling across web windows like Magnum, Intel, and Arcade Fire brillantly did before. What is interesting here is how deep the advertising co-branding has been pushed.

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Heineken Star Player : get in the game

Bravo AKQA ! What a clever and good move for Heineken. The creative agency developped applications which can be played online, on Facebook and especially on mobile, and allow players to bet live on actions during Champions League games. This nice video speaks for itself : I don’t know about you, but I just downloaded the iPhone app, and get ready for tonight’s game. Hmmm… Messi will score during the 10 first minutes. Who bet ?

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Human Curling by Bic

After Desperados few days ago, YouTube is once again a playground for creative with Bic’s Human Curling. This is the second collaboration between Bic Group (Tipp Ex is one of their brand) and French agency Buzzman. This time, it’s for the promotion of disposable male razors BIC Flex 3. Here is the viral video, launched yesterday, to set the stage :

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The Desperados Experience

A new sequel in the long series of YouTube Experiences (Tipp Ex, Kit Kat, …) is offered by Desperados. On top of traditional out of the YouTube player creation, Desperados (a Heineken brand), via French creative agency Dufresne Corrigan Scarlett and digital production agency MediaMonks, delivers some interesting additional interactive layers, like a Facebook Connect integration. Well, we should say “desintegration” actually, because that is the common point of the large majority of the YouTube experiences since Wario Land, the creativity expresses itself through destruction. It looks like YouTube is about to become the biggest on going demolition party on earth !

mcm Web Fight

Lagardere French Tv channel mcm has a funny way to announce they will now broadcast some wrestling content (ROH), by giving you the opportunity to transform any/your site in a wrestling ring. Check out how Adverblog has been “visited” by some friendly and sexy wrestlers… here. Credits for this campaign go to BETC Digital.

The Tippexperience, viral mashup/copycat

Subservient chicken + Warioland // The Expendables + John West Salmon = The Tippexperience

Some will consider it as a copycat, others will take it as a tribute to famous memes. Try “tickle” for example… Agency : Buzzman

Cadbury round YouTube player

To promote its roll pack, Cadbury is using the YouTube video player its own crazy way.

Kind of a way to think “out of the box”. Too bad you can’t embed it, as it just a technological optical illusion, but one can enjoy the little bit of non sense fun and craziness the chocolate brand provides once again. This campaign has been rolled out by Saatchi & Saatchi for Cadbury Australia.

Disneyland Paris : They are coming

Great use of Facebook Connect by Disneyland Paris to celebrate the arrival of the New Generation in the French theme park. Pixar characters arrive on your Facebook wall. Nothing revolutionnary, but well executed, nice and entertaining.