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Author Archives: Mark
KFC: Zinger Fish With Bite
So KFC in Australia, via Ogilvy Sydney, has launched a new line. Zinger Fish. The launch print/outdoor ads use creatures of the sea that love to feast on fish - but these fish come with a firey burn. Read more…
Innovation or Fail?
Innovation in advertising is great. Innovation in advertising sometimes shits me to tears. It’s awards season and every agency and their dog has rolled out ‘new’ ideas using technology that we simply do NOT need. They create amazing case study video’s that tell you why it’s a MUST to have these things. You decide from a few selected below. Are these useful or just a waste of time and money? Know of any others? Read more…
Smoking Shortens Your Penis via Grey Poland
MTV S.S.Y.P - the world’s shortest condoms brand. Smoking Shortens Your Penis, so says Grey Poland. Warsaw Shore, a show on local TV says that drinking and smoking all night long leads to a smaller dick. Oh dear!! So they set about making condoms the size of tiny todgers Funny take on the serious anti-smoking message. Read more…
Powerful Domestic Violence Awareness From BBDO Russia
Powerful stuff. BBDO Russia Group and the “Family Matters” psychological aid centre created a 360 video warning people not to turn their back on a woman being beaten in a family. “Our video is purposely lacking action”, says Kirill Tsytkin, BBDO copywriter. “The first second you see a woman turning her eyes from the camera and a text going out of the eyesight. You can stay with the woman or follow the text. However, whatever you choose, you’ll have to watch the video again to see the story from all sides”. Read more…
3 Words For Paris
3 Words For Paris is an interactive video experiment. Create your own unique movie through the generator plugged into a database of thousands of sequences referenced by single words. Read more…
A billboard that checks your emotions
M&C Saatchi in the UK are currently testing billboards which read viewer’s emotions and react to their facial expressions. Bit creepy!! The billboards, which have already been displayed in London, have a hidden Microsoft Kinect camera which photographs passerby’s reactions and display different images, designs, fonts and colours depending on their mood. Read more…
Cannes Cyber Lions Winners
Was great to see the winners from the Cannes Cyber Lions today. Following a definite trend this year the Grand Prix had a female empowerment theme which is great to see. 5 other Grand Prix had a similar theme. See below for the case study vids of two of the best in Cyber What was your favourite? Read more…
Imagine if your bathroom could talk
Toilet paper ads have never been this funny. The new campaign for Quilted Northern, “Designed to be Forgotten,” features no actual actors on camera. In each of the three spots, a male narrator introduces us to an inanimate object: a toy alligator, a rabbit figurine and a framed photo of “great-grandpa Thaddeus.” Each of them must bear silent witness to the unpleasant events unfolding at a nearby toilet. Funny stuff. Agency is Droga5 NY. Read more…
Using DNA Testing to Put a Face to Litterbugs
Ogilvy & Mather Hong Kong has launched a city-wide campaign for the Hong Kong CleanUp Initiative. The campaign, entitled ‘The Face of Litter’, has launched in conjunction with Global Earth Day, and it’s awesome. Read more…
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