Author Archives: Nikolaj

Is this #BiggerThanYuge?

A movement is stirring – and it is not because of advertising – but what is starting to happen right now in advertising are signs of the times and it’s awesome! Read more…

IKEA + HAY - teaser film for a design collaboration

I was involved in this project so I’m not going to judge it - I will simply say that we are quite proud of it. The aim of this film is to tease about the upcoming collaboration between IKEA and Danish furniture designer HAY. Read more…

Do it for Denmark - Do it for Mom

Danish travel agency Spies is back with another genuinely original and fun take on how to sell more travels: “We’re joining forces with wannabe grandmas in the fight against Denmark’s low birth rate. Introducing Spies Parent Purchase™: Send your child on an active holiday and get a grandchild.” The execution and timing of the film piece is also exceptional. This is one of the project that I would have loved to be a part of.

Follow me @thenikcreative

The tools from Hyper Island

While Adverblog posts are usually about the best digital advertising, this is a post on some of the tools - actually a lot of them - that you might use in your process to create great work. Read more…

The Valentine (blood) Experiment

Only 2% of Danish men love Valentine’s Day. Danish agency RBLM is testing the blood of men to see if they can change that. Does it actually make you happier and more energized when you think about love? Read more…

The DNA project - A New Kind of Musical Co-Creation

“When the DNA Project is complete, we’ll have a new kind of an album, one that you can reach into and trace each song back to its origin.” J.Viewz Read more…

The world stopped. Premier League’s over.

To mark the end of the Premier League in the UK season we, at Carlsberg, created a movie about the emptiness that fans feel when it’s over. Read more…

Carlsberg: Football has the power to unite

This is a bold campaign and a beautiful thought from Carlsberg and Duval Guillaume. I love it but then again I’m not impartial since I work at Carlsberg, but what do you think?

Combining existing technologies to create Happy Hour 2.0

Successfully mixing social media and socializing can be a tough nut to crack. However Danish agency Konstellation seems to have cracked in a surprisingly simple manner with their latest project for Carlsberg Group. Read more…

Do it for Denmark! – ovulation-based travel discounts

Danish travel agency Spies are back with yet another clever take on the positive side-effects of traveling. Last time they sent two Solar Charging Dummies on holiday - one in Denmark and one in Spain to prove that the latter would be more (sexually) charged after a week in the sun. Read more…