Author Archives: Nikolaj

Mind blowing projection mapping

Box is a project that features projection mapping on a moving object beautifully choreographed and performed live. A fusion of technology, Optical Art, and a choreographed stage performance, the complexity of this video is truly incredible. While we’ve all seen projection mapping before this one takes it to a whole new level and it makes me want to use it for my next project even though it’s for dog food (No, really). Read more…

Sampling at it’s best - yawn-activated coffee machine

Admitted, I’m 100% addicted to coffee. Maybe that is why I absolutely love this sampling idea from Douwe Egberts. They set up a coffee vending equipped with facial recognition technology that’ll detect people yawning and serve free coffee as a response. They placed it an airport where lots of people are super tired - it makes so much sense. This would turn me into a loyal customer on the spot.

Via Mashable

Experimental branding: Giving freshness a sound

This is a project that I was involved in and I would love to hear your feedback. It’s a collaboration between electronic music producer j.viewz and Irma.dk. It’s for the online shop of Irma, a high quality chain of grocery stores in Denmark. It’s been around for 127 years (making it the second oldest in the world), and is an institution here in Denmark that has always represented high standards. Read more…

Leveraging social media to save the lives of human rights defenders

This is a super clever way to use the potential power of social media for something good. Something truly good. I hope the Natalia Project gains worldwide recognition and wins a Nobel Prize. The objective of the Natalia Project is to provide human rights defenders at risk with a personal assault alarm in the shape of a heavy-duty wristband.  It allows the bearer to send out a distress signal in case he or she gets into trouble. That signal triggers a series of events that all aim to alert key contacts and as many people as possible though Facebook and Twitter.

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Skrillex and G-STAR in an excellent Brand & Band collaboration

Brand and Band collaborations are tricky because one of the two will suffer if the balance tips to either side. This is a beautiful example of how it’s done. A ridiculously awesome track and sound design to accompany the stunning visuals of a pair of jeans being made from scratch. Thanks to J.Viewz for bringing this to my attention. Please turn your speakers up! Read more…